Nyomi Defiel

About

I’m a curious, positive, and energetic visionary who thrives in fast-paced, dynamic environments. I show up with creative ideas, thoughtful questions, and the determination to execute. Challenges excite me, and I approach them with a strategic mindset, strong values, and the ability to stay calm under pressure. For the past several years, I’ve supported startups and growing businesses by leading marketing strategy, business development, and operations. I’ve built custom CRMs that saved thousands annually, managed brand presence across conferences, social media, and content channels, and created streamlined systems and processes that keep teams moving forward. My background spans both executive support and director-level leadership, which gives me a unique perspective on how to scale businesses effectively from the inside out. I work as a Marketing & Business Development Consultant partnering with startups, founders, and small businesses to help them grow. Whether it’s brand strategy, social media management, project coordination, event planning, or operational support, I bring structure, creativity, and follow-through to every engagement. Clients often call me their “Organizational Queen” because I bring clarity and order while keeping big-picture goals in sight. Outside of work, I’m a Wisconsin native who loves sunsets, my pups and kitties, houseplants, and time in nature. Health and wellness are passions of mine, and they fuel the way I show up: grounded, holistic, and people-first.

Experience

• Marketing & Business Development Director · Amulet, PCB2024-05-01 – 2025-08-01

  Led all marketing and business development during pivotal growth year. Developed a CRM in Notion saving the company thousands of dollars yearly. Managed logistics of exhibiting & attending conferences to generate brand exposure and sales. Created and managed order-to-cash processes, lead generation, outreach, and nurturing relationships. Oversaw brand reputation through social media, website updates, and blog posts to a 26K+ subscriber base. Built systems and processes to keep business development and marketing on track. Fostered team morale with virtual coffee check-ins.

• Marketing Manager · Craig Realty Group2022-03-01 – 2023-01-01

  Coordinated and executed an annual marketing plan, forecasting and maximizing marketing dollars by analyzing sales performance. Developed and implemented sales promotions and marketing events to drive traffic and sales. Led a campaign that raised $48,000 for local nonprofits. Increased social media engagement, especially Facebook and Instagram, with significant growth in views and followers. Pitched to potential sponsors and executed advertising agreements to increase marketing budget.

• Marketing Events and Social Media Manager · Craig Realty Group2021-06-01 – 2022-03-01

  Led development and execution of all center events and promotions to drive sales and traffic. Managed social media content creation, generating high engagement including a Facebook post reaching 2.6 million people. Designed displays and center activations, created collateral and weekly LED billboards, and maintained store relationships to ensure cohesive aesthetic and promotions.

Education

• Anderson UniversityBachelor of Arts (BA), Marketing

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