Caitlin Gainer

About

Lifecycle Marketing & E-commerce Leader driving multi-million-dollar growth for DTC and retail brands. 5+ years of hands-on revenue-focused lifecycle automation, email/SMS campaigns, and multichannel campaigns across Klaviyo, Shopify Plus, Amazon, TikTok Shop, and eBay. At Salt.Xo Feminine Care Brand, generated 358K in total revenue during a 2-day campaign, with 270K attributed to email and SMS; led Klaviyo campaigns and flows delivering a majority of revenue. At Beauty Exchange, led a 5.2M attributed revenue effort, managed a 4M/year Shopify store, and optimized listings across multiple channels. Skilled in segmentation, A/B testing, conversion optimization, and cross-functional collaboration. Certifications from Google Coursera and HubSpot Academy complement hands-on execution in growth marketing.

Experience

• Email & Lifecycle Manager · Salt.Xo LLC07-01-2025 –

  Generated $358K in total revenue during a 2-day campaign, with $270K attributed directly to email and SMS marketing. Achieved a 926% increase in total revenue and 519% attributed revenue increase vs. the previous period. Designed and executed Klaviyo campaigns & flows delivering 76% of revenue via email and 23% via SMS. Implemented segmentation & testing strategies to lift click-through and conversion rates. Partnered with creative, product, and leadership teams to launch high-performing, conversion-driven campaigns.

• Director of E-commerce · Beauty Exchange Beauty Supply12-01-2019 – 08-01-2025

  Led the full replatform to Shopify and implemented a mobile-first site redesign, improving UX and driving online sales. Generated over $5.2 million in attributed revenue through targeted email and SMS marketing, supporting both e-commerce and 24 brick-and-mortar locations. Managed a $4M/year Shopify store; optimized product listings across Shopify, Amazon, TikTok Shop, and eBay; developed and executed campaigns across paid and organic channels.

• Jr. Graphic Designer · TC Graphics Design & Print02-01-2014 – 08-01-2015

  Participated in creating designs with the senior designer; created designs for local newspapers and businesses. Printed and cut business cards, flyers, and magazines.

Education

• HubSpot AcademyCertification, Email Marketing
• University of Central FloridaUX/UI Certification, UX/UI Design
• Google CourseraCertification, Digital Marketing Course & Google Analytics
• Valencia CollegeSpecialist, Graphic & Web Design

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