Candice C.

About

With 20+ years of experience in strategic marketing, business development, and proposal management, I specialize in helping companies in a variety of industries communicate their value through crafting winning proposals, pursuit strategies, and brand narratives that align teams and drive measurable results. Whether it's refining pursuit processes, strengthening brand positioning, or developing compliant, visually engaging materials that stand out in competitive selections, I bring a balance of strategic insight and creative execution to every engagement.

Experience

• Alternative Delivery Division (ALD) Graphic Design Consultant · Texas Department of Transportation2024-06-01 –
• Sketch Artist · The Topps Company2024-04-01 –
• Senior Proposal Specialist · SAM2023-12-01 –
• Owner & Principal Designer · Clever Aesthetics Design2003-08-01 –

  For over 20 years, Candice has performed provided strategic marketing, business development, and branding services to over 120 businesses, including engineering firms, political campaigns, and educational institutions, helping clients secure contracts valued up to $1M. She creates data visualizations, infographics, and marketing collateral that have improved client engagement by up to 55%, directly influencing proposal success rates. She has led marketing strategy and business development initiatives for a variety of clients, resulting in a 40% increase in business profitability and client retention.

• Visual Designer + Proposal Manager · BrightLeaf Group Inc2022-07-01 – 2024-10-01

  Managed the development of proposals and presentations for government and corporate clients, securing contracts worth over $250k. Led the company’s rebranding efforts, including logo design, branding guidelines, and marketing collateral, resulting in an increase in brand recognition and a boost in website traffic. Optimized the proposal delivery process by integrating project management best practices, reducing proposal preparation time. Conducted competitive analysis and capture planning to enhance the company’s positioning in the market.

• Central Texas Area Marketing Manager · Halff Associates2022-02-01 – 2022-07-01

  Developed and implemented local marketing strategies for the Central Texas region to increase regional revenue and improve proposal win rates. Managed the preparation of qualifications statements, AEC proposals, and presentations for high-value projects with public sector clients. Provided mentorship and training to improve proposal quality and reduce errors. Reviewed and managed client relationship management data in coordination with regional operations team for the purpose of forecasting bookings.

• Visual Designer III · Halff Associates2020-08-01 – 2022-02-01
• Senior Proposal Specialist · HDR2006-06-01 – 2018-07-01

  Managed the preparation of over 300 competitive proposals for projects ranging from $5M to $200M, and contributed to a record high win rate. Developed and implemented marketing communications strategies, increasing brand visibility and positioning HDR as a top choice for government and private sector clients. Led technical writing and editing efforts, ensuring that proposals complied with all RFP requirements, and included client analysis and competitive differentiators. Played a key role in capture planning and proposal management, supporting major pursuits that resulted in securing over $50M in contracts. Partnered with the Area Marketing Manager to drive budgeting, annual strategic planning, client development planning & analysis, and long-term pursuit management.

Education

• San Antonio CollegeAssociate of Arts and Sciences - AAS, Communication Design

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