Carlene L.

About

I turn marketing challenges into seven-figure wins. With 9+ years of strategic leadership, I've secured $1M+ competitive RFPs, tripled client revenue, and implemented AI workflows that cut costs by $120K while scaling performance. My expertise in attribution modeling, omnichannel strategy, and marketing technology transformation delivers measurable ROI across any industry.

Experience

• Growth Marketing Lead & Senior Digital Account Manager · Advance Education2022-07-01 –

  Generated $300K–$1M annual upsell revenue through full-funnel growth campaigns and targeted content. Managed a $2M budget; ran a channel mix across Google Ads/PMax, YouTube, Meta, and CRM automation. Led cross-functional collaboration with design, analytics, and sales teams to optimize campaign performance across multiple education verticals, consistently exceeding quarterly pipeline targets. Developed client success and retention strategies, including regular performance reviews and expansion recommendations, resulting in significant account growth and improved client satisfaction scores.

• Marketing Campaigns Lead · SLIQUE Media2020-02-01 – 2022-07-01

  Led 15+ restaurant launch programs; opening-week revenue averaged $180K per location, 40% above projections, and 85% client retention. Allocated $500K quarterly budgets across paid social, influencer partnerships, PR, and content; acquired approximately 800 new customers per location; six-month retention is 35% above the 60% benchmark. Built geo-targeted strategies across eight metro markets and drove a 22% same-store sales lift within 90 days.

• Marketing Strategy Consultant (Founder) · BrandDfy2018-07-01 – 2020-01-01

  Designed conversion programs using local SEO, Facebook lead ads, and automated email; averaged 65% client revenue growth in 12 months. Launched acquisition for daycares and rehabilitation facilities; increased qualified leads by 120% (from 50 to 110 monthly); achieved top-three local rankings for 85% of target keywords.

• Regional Marketing & Operations Director · Lintons Beauty World2016-05-01 – 2018-06-01

  Drove sales strategy, retail operations, and overall performance across 25 Lintons Beauty World stores across East Africa. Directed omnichannel marketing for 20 luxury beauty locations; same-store sales up 22%. Maintained $500K–$1M monthly revenue for 11 of 12 months; achieved 92% of annual target. Ran influencer partnerships (25+ creators) and 12 pop-ups annually; 2.5M impressions, 12K new customers, 25% traffic lift; average spend $85. Managed 200+ staff; improved margins from 18% to 26% via inventory optimization and product mix.

• Retail Manager · MAC Cosmetics2015-05-01 – 2016-05-01

  Managing a MAC Cosmetics Brand store. International standards, make-up artistry, fashion industry, management.

• Area Sales Manager/ Assistant Brand Manager · Nike2008-12-01 – 2011-07-01

  Worked with 7 Nike stores to ensure operating standards are executed. Staff Training on weekly basis and implementation of all training directives. Attended Sales/Marketing Training in Johannesburg, SA – June 2009. Procurement of goods and handling the shipping process. Making revenue forecasts based on set targets and market intelligence. Creating Reports and Quarterly review documents indicating growth and growth potential. Utilizing visual merchandising as a selling tool, in-store branding. Doing brand mall activations and other sales driving initiatives. In charge of marketing proposals by giving creative directives. Handling corporate client sales. Doing articles for Newspapers and other Public Relations media. Active in opening new Nike stores by coordinating the local suppliers, workers and the international brand managers to get the required specifications.

Education

• United States International University - AfricaJournalism, Public Relations

Similar talent on Pangea

Neha R.Experienced B2B marketer helping early stage companies achieve 0 to 1 growth and beyond.San Francisco, CAEugene F.Experienced Marketing Leader Driving Measurable ResultsMt Kisco, NY 10549Sarah L.Growth Marketing ExpertSingaporeRicardo D. F.Sr. Growth Marketing Leader | 10+ Years Scaling B2B SaaS Growth (Paid Media, SEO, CRO)Montreal, QC