Ricardo D. Flores

About

AI-fluent Senior Growth Marketing Leader with 10+ years scaling B2B revenue and acquisition across multi-channel paid media, SEO, and CRO. Proven ability to drive strong performance outcomes including 460% ROAS and large reach expansion, lead full-funnel strategies across search, programmatic, connected TV, paid social, and emerging audio/podcast channels, and improve privacy-first measurement through server-side tracking and advanced attribution. Skilled in experimentation, analytics, and conversion optimization to increase conversion rates and pipeline velocity.

Experience

• Sr. Growth Marketing Manager · 1Password03-01-2020

  -Scaled international Google Ads and Microsoft Ads from 3 to 40+ countries, increasing reach 400% and contributing to 20% average annual revenue growth. -Launched and managed podcast/audio advertising from scratch, driving 63% YoY growth in B2B trials and 37% YoY growth in MQLs. -Led programmatic, display, connected TV, and paid social campaigns to drive full-funnel demand generation and efficient customer acquisition. -Optimized paid search bidding and keyword strategy, reducing non-branded CPC 13% while maintaining ROI and pipeline velocity. -Implemented server-side tracking for Meta, LinkedIn, Reddit, and Podscribe, improving privacy-first attribution and lower-funnel optimization.

• Digital Marketing Lead · Le Creuset03-01-2018 – 03-01-2020

  -Managed a 7-figure monthly paid search budget, delivering 460% ROAS via advanced bidding, audience segmentation, and cross-channel attribution. -Doubled eCommerce conversion rate from 0.62% to 1.25% through CRO program with A/B testing, heatmaps, session recordings, and personalization. -Built Instagram/Facebook campaigns averaging 600% ROAS using lookalike audiences, dynamic creative optimization, and multi-touch attribution. -Increased organic traffic from 29K to 43K monthly visits via SEO strategy including keyword research, technical SEO (schema, site speed), and backlink acquisition. -Optimized full-funnel performance through bid management, remarketing, and upper-funnel scaling while protecting efficiency

• Digital Marketing Manager · Clinia06-01-2017 – 03-01-2018

  -Optimized full-funnel digital strategies (SEO, PPC, social) and managed $10K+ monthly AdWords budgets across niches, reducing costs and increasing conversions 16%. -Planned and executed global paid campaign for an nternational event, boosting ticket sales 20% YoY. -Oversaw website architecture optimization, including internal linking, schema, meta, and resource prioritization for better performance.

• SEO Manager · TEC07-01-2015 – 06-01-2017

  -Drove SEO and content strategies increasing organic traffic from 2K to 18K monthly visits and top-10 SERP rankings for 400+ competitive B2B software keywords. -Managed on-page, off-page, and technical SEO for 4 enterprise sites (2M+ pages), including schema markup, log file analysis, site speed optimization, and CDN configuration. -Led AI- and NLP-powered content generation, producing 500K+ unique B2B content assets annually to support scalable organic growth.

• Digital Marketing Specialist · Illico Hodes08-01-2012 – 07-01-2015

  - Optimized high-budget PPC campaigns, reducing costs 15% and increasing CTR over 20% across markets. - Achieved first-page Google and Bing rankings for branded and industry keywords in French and English. - Planned and executed 6-month international recruitment campaign, filling 80+ IT roles across six countries. - Led digital marketing strategy and PPC execution for 10+ nationwide recruitment campaigns in Canada.

Education

• UdacityNanodegree, Digital Marketing & Data Analysis
• CXLMini Degree, Conversion Optimization

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