Kadu Nakashima

About

As a strategist, I help creative professionals, entrepreneurs, and purpose-driven individuals in finding the clarity and direction they need to design a meaningful life and grow their work with intention. With 15+ years of experience in brand strategy, marketing, and creative facilitation for global brands like Spotify, Nubank, and Jamie Oliver, I now focus on empowering people and brands to lead their own path, balancing business growth with personal fulfillment. What I do: • Brand Strategy Consulting – Helping creative businesses, consultants, and small studios refine positioning, messaging, and personal branding. • Workshops & Facilitation – Guiding teams and individuals through interactive sessions to align purpose, audience, and storytelling. • Content Creation – Host of Papo Possível, a content platform on clarity, creativity, direction. • Creative Mentoring – 1:1 and group programs for career clarity, self-awareness, and creative decision-making. Based in Spain with a working visa, I collaborate with clients who want to align their values with their vision, creating brands, businesses, and lifestyles that feel authentic and sustainable. Let’s connect if you’re looking for clarity, a stronger brand presence, or a creative strategy that feels true to you. Speacialties: personal branding, creative strategy, brand strategy, career clarity, brand positioning, brand storytelling, facilitation, creative business mentoring, life design, brand consulting, content strategy, product marketing.

Experience

• Senior Brand & Business Strategist · Rufus03-01-2025

  Developed a comprehensive SDR system to enhance lead generation and conversion rates. Crafted and executed brand strategies that significantly improved client engagement for both Brazilian and international markets. Spearheaded inbound content planning and outbound strategies.

• Creative · Papo Possível03-01-2024

  Projeto autoral em vídeo que compartilha reflexões e provocações sobre como viver e trabalhar com mais clareza, sentido e significado. Uma forma de provocar futuros mais humanos, criativos e possíveis.

• Branding & Mentoring · Kadu Nakashima Branding Shop01-01-2024

  Spearheaded the development of brand strategies and product launches through facilitation for ethical and tech brands, resulting in increased market visibility and brand recognition. Led facilitation sessions to define brand strategies and product launches. Collaborated with clients to bridge strategies to performance effectively. Successfully launched new products for clients, enhancing their market presence.

• Advisor · Score12-01-2023

  Collaborate closely with the CEO and founders on brand development and marketing strategies. Adapt quickly in an early-stage startup environment, pivoting business hypotheses based on informed decisions and gut feelings. Grow with the business by taking on significant responsibilities and learning from hands-on experiences.

• Brand Marketing Lead · baraka (YC S21)06-01-2022 – 12-01-2022

  Created and executed a brand strategy for a leading LinkedIn startup in UAE, leading a team of 5, resulting in an 18% increase in market visibility (Q/Q). Implemented PR and Digital Comms strategy for Series A funding announcement across GCC countries, boosting brand recognition by 30% (Q/Q). Managed and negotiated hires for contractors, influencers, and freelancers, executing a brand marketing plan that increased brand engagement by 19% (Q/Q).

Education

• Fairleigh Dickinson UniversityBachelor of Arts in Individual Studies with Concentration in Business, Business
• TeraProduct Growth Marketing Bootcamp, Product marketing
• ESPM Escola Superior de Propaganda e MarketingExperiential Marketing, Marketing
• UniCesumarAdvertising, Communication
• Box 1824Sustainability Studies

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