Carly Whetter

About

With a Bachelor of Arts in English Literature and a minor in Creative Writing from The University of British Columbia, complemented by a Digital Marketing Foundations certificate from RED Academy, I have built a robust career in marketing and communications. Currently, I serve as the Marketing Supervisor for Domestic Recruitment at Douglas College, where I lead the execution of comprehensive marketing strategies and manage high-priority publications. My previous roles at Douglas College include Marketing and Communications Supervisor and Communications Officer for Foundation & Alumni Relations. I also have experience as a Communications Specialist and Assistant at Destination Vancouver, where I honed my skills in media relations, project coordination, and content creation. My expertise spans traditional and digital marketing, project management, and team leadership, making me adept at driving successful marketing initiatives across diverse platforms and audiences.

Experience

• Marketing Supervisor - Domestic Recruitment · Douglas College11-01-2023

  - Develops and leads the execution of marketing strategies, plans, and activities (including but not limited paid social media campaigns, blog posts, rack cards, swag), including high priority publications such as the 2024 International viewbook and the 2025 domestic viewbooks. - Demonstrated project management skills shown through the leading of multiple projects from multiple clients simultaneously across the College, while supporting a team of writers and designers, to ensure that projects are appropriately prioritized, strict timelines are met, and team resources are not overburdened. - Enforces brand standards with employees, departments, faculties, vendors, and media contacts while providing leadership and training in the adoption of marketing and communications best practices across the College. Demonstrated ability to work with senior leadership (including the President, Deans, and Directors) and with a variety of different departments, with sometimes competing goals and objectives, across multiple campuses. - Directly supervises two Marketing Strategist and Writers in the production of marketing content.

• Marketing and Communications Supervisor · Douglas College10-01-2022 – 11-01-2023

  Supervised marketing and communications efforts, ensuring alignment with the college's strategic goals. Managed a team of professionals to produce effective marketing content.

• Communications Officer, Foundation & Alumni Relations · Douglas College05-01-2019 – 10-01-2022

  Excellent verbal communication skills, with the ability to work both independently and in a team, demonstrated through liaising between the Marketing and Communications Office and Foundation and Alumni Relations department to effectively produce audience-specific fundraising and community engagement communications materials. Resourceful with strong critical thinking and problem solving skills with an ability to take initiative demonstrated through conducting a full communications audit to inform, develop, and execute departmental communications plans, as well as advocate for fundraising and non-profit communications best practices with internal partners. Excellent written communication skills and research skills highlighted through planning, researching, writing, editing and distributing media releases, social media copy, fundraising appeals, blog posts, promotional copy, marketing copy. Strong computer skills with an ability to learn new tools demonstrated through daily administrative, communications, marketing and fundraising duties using Microsoft Office suite, Hootsuite, Facebook, Twitter, LinkedIn, Raisers Edge/Online Express, and Canva.

• Communications Specialist, International and Trade · Destination Vancouver10-01-2018 – 05-01-2019

  Experience with traditional and online media relations and project coordination shown through conceptualizing and planning media projects, content features, and travel itineraries for media visits from key markets, as well as liaising on these projects with relevant Tourism Vancouver members, suppliers, destination partners, community representatives, and other stakeholders. Proven, solid grasp of communications and marketing fundamentals and tactics shown through hosting and guiding visiting travel media, handling daily media inquiries (including fact checking, creating and sending story pitches, following up with image and b-roll requests), and reporting and tracking media results through Simpleview CRM. Demonstrated high proficiency in copywriting for print and electronic formats, including style and tone variations, shown through writing and distributing Tourism Vancouver's media communications in the monthly newsletter, news releases, fact sheets, story sheets, media kits, and media pitches. Self-motivated, self-directed, assertive, with willingness to investigate and identify stories and news shown through leading communications projects with the Dine Out Vancouver Festival, assessing media pitches for relevance, supporting media inquiries, and developing and leading media projects and itineraries for visiting journalists to secure positive coverage on Vancouver.

• Communications Assistant · Destination Vancouver06-01-2017 – 10-01-2018

  Supported the Communications team in promoting Vancouver as a premier leisure and business travel destination to local and international media and influencers. Excellent communication skills, both written and verbal, shown through the successful creation and sending of the Fresh newsletter, which is distributed monthly to over 5,000 international media using online marketing platforms Simpleview CMS and DMP. Assisted with the coordination of special media projects like Dine Out Vancouver Festival, which included writing 6 articles for Vancouver's Metro newspaper promoting the festival. Demonstrated high attention to detail, efficiency, and excellent organization skills through tracking over 800 pieces of print and media coverage in 2017 using Simpleview CRM.

Education

• The University of British ColumbiaBachelor of Arts (B.A.), English Literature Major, Creative Writing Minor
• RED AcademyCertificate, Digital Marketing Foundations
• Shekou International SchoolInternational Baccalaureate diploma

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