Avalon Aloia

About

With a Bachelor of Science in Strategic Communications from the University of Colorado Boulder, specializing in Public Relations, I have honed my skills in social media marketing and strategic communication. My professional journey began with internships at 42G and Creative x Anna, where I significantly boosted online traffic and engagement for multiple accounts. At El Niguel Country Club, I collaborated with the CMO to enhance social media awareness, achieving a 350% increase in member engagement. As a blogger for CAPA University, I developed content that eased new students' transitions into campus life. Currently, as a Freelance Social Media Marketing Specialist, I craft and execute strategies to elevate brand presence across platforms. My experience encompasses content creation, engagement analysis, and strategic planning, ensuring brands maintain a strong and consistent online presence.

Experience

• Social Media Marketing Specialist · UpWork

  As a Social Media Marketing Specialist, I have been responsible for developing and implementing comprehensive social media strategies to enhance brand presence and engagement across various platforms. This includes creating visually compelling digital designs tailored to brand aesthetics and audience preferences, planning content calendars, and optimizing posts for maximum reach. My experience in content strategy involves conducting in-depth market research, analyzing competitor performance, and crafting campaigns that align with overall brand goals while maintaining a consistent visual and voice-driven narrative.

• Social Media Marketing Intern · 42G01-01-2023 – 05-01-2023

  During my time interning at 42 Growth Strategies, I worked individually and with a team of two on three different accounts. I was able to boost overall online traffic by 90% in the first month on clients' social media accounts. I also analyzed insights on accounts managed to ensure over 22,000 accounts were reached each month. I drove engagement on social media accounts resulting in an average of 150% monthly increase. I also arranged weekly meetings to ensure my team maintained the brands images and reputations on all content created.

• Social Media Marketing Intern · Creative x Anna01-01-2023 – 04-01-2023

  While interning at CREATIVE X ANNA, I worked on two different accounts by managing and creating content for their social media accounts. I managed these accounts simultaneously while increasing overall engagement by over 200% on each account. I planned out monthly content calendars to present to my boss to ensure everything was on brand and being posted in a timely manner. I created over 30 pieces of content monthly on graphic design and editing software for each account. I scheduled and planned an average of 3 pieces of content daily to ensure both clients accounts stayed active. I also researched what competitors are doing in similar markets to help clients brands stand out weekly.

• Marketing Communications Intern · El Niguel Country Club06-01-2022 – 08-01-2022

  During my time at El Niguel Country Club, I worked with the CMO to learn firsthand what it takes to market a small business in-house. I applied my understanding of basic marketing principles to generate more social media awareness from members by an average of 350%. I designed various types of print and digital content using platforms such as Canva, Final Cut Pro, Later, Instagram, Facebook and Twitter to share in-house with 600+ members. I ensured SEO and SMO strategies were implemented across all platforms to increase overall following on Instagram by 21% in two months. I boosted social media engagement during golf tournaments and events by +850% by staying up-to-date on social media during these fast-paced events. I also recorded and edited bi-weekly YouTube videos to share with members so they have even more content to watch. I also assisted the events team during tournaments and events by helping with anything that needed extra hands during these busy times.

• Blogger · CAPA University01-01-2022 – 04-01-2022

  During my time blogging for CAPA University, I was able to practice my writing skills while also being able to express my creativity throughout each blog. I produced weekly blogs on campus culture, daily life, dining options, and more to help make new students feel more comfortable with this significant change in life. I wrote 500+ words on each blog to inform current and prospective students with the utmost knowledge. I also curated and edited 30+ images to include in each blog, furthering the impact of audience interest on each blog.

• Teaching English as a Foreign Language · Kids&Us03-01-2024 – 07-01-2024

  As a TEFL-certified teacher, I taught at a prestigious afterschool academy in Madrid, where I provided private English lessons to help students elevate their language proficiency. Through this role, I gained valuable insights into effective conversational techniques and developed a deeper understanding of the younger generation's needs and Spanish culture. My experience enhanced my ability to adapt teaching methods to individual students, ensuring they reached their personal language goals.

Education

• University of Colorado BoulderBachelor of Science - BS, Strategic Communications, Concentration in Public Relations
• International TEFL AcademyTEFL certificate, Teaching English as a Foreign Language

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