Carmen Applegate

About

Marketing enthusiast with a passion for digital innovation in the beauty and wellness space. I blend creativity with data-driven strategies to craft compelling brand narratives. With experience across brand development, campaign strategy, influencer activations, and digital experiences, I approach every project with both a creative eye and a strategic lens. Currently pursuing a BBA in Marketing with a focus on Innovation and Entrepreneurship at William & Mary, I'm eager to apply my skills in digital marketing to create captivating campaigns that resonate with modern consumers. Let's connect and explore how we can shape the future of beauty and wellness marketing together!

Experience

• Social Media Coordinator · Casa Noon Beauty09-01-2024 –

  Lead content creation and strategy for Casa Noon’s social media platforms. Manage content calendars, post scheduling, and community engagement. Collaborate directly with the founder and marketing director to align social strategy with brand goals.

• Social Media Marketing Intern · Casa Noon Beauty05-01-2024 – 08-01-2024

  Gain comprehensive experience in the beauty industry focused on social media strategy, content management, and community building, while working closely with the marketing director and founder of Casa Noon Beauty to track trends, brainstorm ideas, and manage engagement.

• Wellness Ambassador · William & Mary08-01-2024 –

  Co-lead the wellness ambassador's marketing team of 10, delegating tasks and hosting team meetings to ensure smooth coordination. Create digital and print assets for the Wellness Center, including social media content, website graphics, flyers, and TV ads using Canva. Collaborate with the Wellness Center manager on event promotion and outreach strategy. Provide front desk support, assist visitors, and manage the setup and operations of wellness programs. Help foster a campus culture of wellbeing through strategic communication and community partnerships.

• Marketing Intern · Associations International07-01-2024 – 08-01-2024

  Assist in the creation and implementation of marketing campaigns and strategies, conduct market research, and collaborate with Executive Directors and other marketing professionals to support their initiatives. Manage social media accounts, create visual content, and organize promotional events and digital campaigns.

• Influencer Marketing Coordinator · VUSH11-01-2023 – 08-01-2024

  Collaborate with the marketing team to develop and implement effective influencer marketing campaigns. Stay up to date on current trends and emerging platforms in the influencer marketing and content creation space. Negotiate and manage end-to-end influencer partnerships.

Education

• William & MaryBachelor's, Business Marketing
• Sayre SchoolHigh School Diploma

Similar talent on Pangea

Emily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYBridney N.Aspiring Marketing Professional | Community BuilderWashington, DCParastoo P.Motivated Marketing student pursuing a Bachelor's degree with a minor in Business. Experience as a social media assistant.Rockville, MDEsther L.Marketing & R&D Leader | Storyteller | Strategist in Product Launch, Customer Engagement, and Global Campaigns