Carmen Williams

About

25+ years, B2B and e-commerce marketing leader driving innovation and growth for SaaS, AI, EdTech, FinTech, BioTech, FSM, manufacturing, and other growth-focused entities. ⬇️ ACCELERATING GROWTH FOR B2B COMPANIES ⬇️ Using an evolutionary marketing approach, and the latest AI techniques, we combine for improved outcomes and more results. We'll develop your positioning strategy, brand and creative strategy, messaging framework, thought leadership, and demand generation strategy and plan to drive awareness, engagement, leads for more sales. Extensive experience with a track record of results, driving increased leads, sales, and ROMI for companies including Microsoft, Zenoti, Zuper, DreamBox, Apex Learning, Getty Images, EyeWire, TableSafe, NomadGo, Redline Solutions... Let's work together and drive more growth for your business: Evolutionary Marketing Strategy & Testing. Website, Landing Page, Optimization & CRO. Media Strategy & Planning. Measurement & Attribution. Growth & Culture Consultation. ⬇️ WHO IS EVOLUTIONARY?⬇️ Evolutionary CEOs, CMOs, CROs, and Marketing Leaders. Growth-Focused, Evolutionary-Minded Leaders. Business-to-Business Companies: SaaS, Artificial Intelligence, Computer Vision, Edtech, Fintech, Biotech, and Manufacturing. Companies that want to know the latest thinking on AI to accelerate results. ⬇️WHY EVOLUTIONARY? ⬇️ Over 25 years of experience working with B2B companies. Published Author, Speaker, Consultant, and Leading Expert in Evolutionary Marketing and Applying an Evolutionary Approach to Accelerate Growth. Evolutionary Leader: Highly Ethical and Focused on the Greater Good, Empathetic, Conceptual Thinker, and Extremely Adaptable. Masters in the Science of Evolution, Mini-MBA Digital Marketing from Rutgers University, Masters Institute of Canadian Advertising, and a Diploma of Technology.

Experience

• Fractional CMO | Marketing Consultant · DayEDigital.com2019

  As the Chief Marketing Officer at DayEDigital.com, likely responsible for overseeing the marketing strategy, managing marketing teams, and driving brand growth and customer acquisition.

• Head of Marketing · Zuper2022 – 2024

  As the Head of Product Marketing at Zuper, likely responsible for leading product marketing strategies, managing product launches, and ensuring market alignment.

• Head of Growth Marketing · Apex Learning01-01-2015 – 01-01-2018

  As the Head of Growth Marketing at Apex Learning, likely responsible for developing and implementing growth strategies, optimizing marketing campaigns, and driving user acquisition and retention.

• Head of Marketing · DreamBox Learning01-01-2012 – 01-01-2015

  As the Head of Marketing at DreamBox Learning, likely responsible for overseeing the marketing department, developing marketing strategies, and driving brand awareness and engagement.

Education

• Rutgers Universitymini-MBA, Digital Marketing
• Pragmatic InstituteProduct Management, Computer Software Technology

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