Carolina Fernandez Baez

About

With a Licenciatura in Comunicación Social - Mención Publicidad from UCAB and a diverse educational background in mindfulness, marketing, and photography, I bring a unique blend of skills to the table. My professional journey includes roles such as Social Media Manager at Lingokids, where I develop and execute social media strategies, and Founder of Mindfulness for Kids, a project aimed at making mindfulness accessible to children and families. I've also served as a Meditation Teacher at Insight Timer and a Marketing Manager at DE MOI® I Conscious Beauty. My experience spans developing communication strategies, managing marketing campaigns, and creating educational content, all while maintaining a consistent brand voice.

Experience

• Social Media Manager · Lingokids04-01-2022

  - Develop the strategy and communications for the company's social media channels. - Support the execution of the marketing strategy throughout social media. - Ensure messaging and tone of voice are consistent with the brand guidelines and marketing campaigns. - Work with key influencers to promote the brand on digital channels. - Manage the community manager and designers team.

• Founder · Mindfulness for Kids06-01-2019 – 12-01-2023

  Mindfulness for Kids is my personal side project, created with the goal of making Mindfulness accessible to children and their families. In this project I combine my marketing, communications and advertising expertise with my teaching skills as a Mindfulness instructor, offering an educational platform dedicated to bringing the benefits of the Mindfulness practice to my clients lives. Products: - Courses and workshops (taught by me) for children and families in Panama and Barcelona. - Educational content about Mindfulness and mental health published on the Instagram account, newsletters and online live talks. - Online Mindfulness course.

• Meditation Teacher · Insight Timer11-01-2022 – 01-01-2023

  Mindfulness and Meditation teacher.

• Marketing Manager · DE MOI® I Conscious Beauty01-01-2022 – 04-01-2022

  As a Marketing Manager, I likely contributed to developing and executing marketing strategies, managing campaigns, and analyzing market trends to promote the brand.

• Social Media Manager · Chorus Meditation04-01-2021 – 03-01-2022

  I developed the communications for the company's social media channels, emails and newsletters developing and tailoring compelling content to generate engagement with the companys products. I worked closely with the CEO and COO to evaluate and analyze consumer feedback to improve the communication strategy.

Education

• UCAB - Universidad Católica Andrés BelloLicenciatura, Comunicación Social - Mención Publicidad
• Mindful SchoolsMindfulness for Kids Instructor, Mindfulness
• Palouse MindfulnessGraduate from the 8 week MBSR, Mindfulness
• ICEMDCurso Superior Online de Redes Sociales, Marketing
• New York Institute of PhotographyIntensive in Travel Photography, Photography
• Mindful SchoolsMindfulness and ADHD: An Integrated Approach to Care - Workshop, Mindfulness
• Europass Teacher Academy

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