Caroline Consten

About

I bring over 20 years of international experience in strategic communication, business development, transformation, and project launches from Europe to Africa, the Middle East, and the Caucasus. Over the years, I’ve led major branding and communication strategies, managed multicultural teams, supported the launch and growth of telecom operations, and taken part in ambitious transformation programs in complex environments. Driven by purpose and resilience, I’ve also done pro-bono work with NGOs, focusing on impact-oriented projects in Armenia. I served on the board of IWAY (International Women’s Association of Yerevan), an NGO whose mission is to contribute to improving the lives of women and children in remote villages. I also joined the Energy & Environment Commission of the International Chamber of Commerce in Armenia. What fuels me: turning bold ideas into concrete actions, connecting teams around a shared vision, and preserving cultural heritage by giving a second life to underused or abandoned spaces. Now open to new missions, consulting or board roles, where I can bring strategic insight, field pragmatism, and cross-cultural leadership.

Experience

• Fractional COO · Orange Reunion-Mayotte10-01-2019 – 12-01-2021

  Implemented an Acceleration Plan which led to Orange to improve its market share on the mobile segment. Team worked with marketing, distribution, customer service, procurement, IT,governance, and HR based in Reunion to improve overall business. Provided significant cost savings by revamping prepaid kits. Negotiated contracts to secure favorable terms and meet regulatory compliance. Monitored market trends and tracked competitor activities to identify opportunities for business growth and competitiveness. Convinced of the necessity of implementing a local customer service, addressing the local specificity. Established and maintained strong relationships with strategic partners. Proposed an organisation for the territory. Designed job descriptions for needed positions in the new organisation. Organised regular meetings with technical team to share information. Animated a monthly steering commitee with Orange Reunion.

• Consultant · Ethio Telecom10-01-2017 – 04-01-2018

  Performed an audit of marketing, communication, and distribution streams through a strategic approach. Designed a global strategy to answer all raised issues. Organised focus groups with B2C and B2B customers to identify their pain points. Mentored the internal graphic design studio and the communication team. Provided recommendations regarding working processes with the agency in charge of TV productions.

• Consultant · Mobilis - Algeria Telecom Group04-01-2013 – 05-01-2016

  Defined and implemented a strategy for the launch of 3G in the country, drastically improving image, customer perception, and overtaking competition. Implemented the roll-out in the territory over the next 2 years. Enhanced communication across departments, fostering a collaborative and supportive work environment. Collaborated with Training Department to revamp all materials, providing enhanced employees engagement. Mentored IT team members handling the website and internal comms materials. Trained the Customer Service team to improve answering customers, including via tchatbox. Proposed a new customer experience, which was implemented in the flagship. Directed creative and media agencies.

• Consultant · Telecom Company of Iran (TCI)07-01-2012 – 12-01-2012

  Defined an Internal Communication strategy and plan to support the Transformation Program. Developed tools to measure employees satisfaction and give a bottom-up feedback. Created a quarterly newsletter and its editorial content to engage employees.

• Consultant · Orange Niger02-01-2008 – 07-01-2008

  Defined and Implemented the communication strategy to launch the operation. Met and contracted with all media players securing cost optimisation. Found and negotiated with procurement all needed suppliers to produce materials. Oversaw copywrting, translation and production customer service scripts. Supervised the launch event, securing electricity power for the concert. Defined technical specs for the website. Collaborated with sales to provide all necessary materials for retail.

• Consultant · Orange Armenia09-01-2009 – 06-01-2012

  Secured launch by implementing communication strategies and plans. Delivered monthly reporting to Orange Group, effectively communicating results. Mentored team members, improving their communication skills. Liaised between the CEO, Marketing Director, and Communication Director, facilitating working processes to enhance business results.

Education

• Sciences PoEco-Fi/ Master Marketing
• Florida State UniversityMarketing
• CREAPOLEInterior Design
• LiveMentorDigital Marketing

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