Caryn Josepher

About

With a robust background in marketing, I currently serve as a Senior Marketing Manager at the Center for Sustainable Energy (CSE), where I lead initiatives for electric vehicle incentive programs and collaborate on energy efficiency projects with major corporations like Walmart. My efforts have resulted in a 20% increase in website traffic and the establishment of benchmarks for advertising impact analysis. Previously, I held roles at Fairfield Residential and ConAm Management Corporation, where I managed significant marketing budgets and developed data-driven strategies for multi-family properties. At Bay Equity Home Loans, I achieved a 38% open rate for B2B newsletters and led impactful community outreach events. My career is marked by a commitment to sustainable solutions, strategic insights, and innovative marketing approaches. I am also actively involved in AI planning and implementation, ensuring that my team remains at the cutting edge of industry advancements.

Experience

• Senior Marketing Manager · Center for Sustainable Energy (CSE)05-01-2020

  Marketing Leader with expertise in steering initiatives for electric vehicle (EV) incentive programs nationwide, collaborating on energy efficiency projects with giants like Walmart, and pioneering the marketing plans for a national EV education course. Achieved a 20% surge in website traffic by innovating customer journey touchpoints and framing campaigns effectively. Established key benchmarks for advertising impact analysis, led transformative EV programs from marketing to performance tracking, and played a pivotal role in multi-million state agency contract bids. Instrumental in departmental transitions to advanced project management platforms, adept at team leadership, and currently serving on the AI planning and implementation team.

• Portfolio Marketing Manager · Fairfield Residential

  Strategic Marketing Manager with expertise in guiding lead generation and media strategies for multi-family properties across California, Arizona, Texas, and Washington. Pioneered consumer research initiatives, delving deep into demographic insights to shape impactful marketing campaigns. Skilled in crafting compelling copy across various platforms, driving increased engagement and conversion rates. Collaborative partner, working closely with managers, VPs, and C-level executives to identify and capitalize on growth and expansion opportunities.

• Regional Marketing Manager · ConAm Management Corporation02-01-2019 – 09-01-2019

  Skilled Digital Marketing Strategist with a proven track record in optimizing campaigns for multi-family properties across California and Nevada. Expertise in managing a $1M marketing budget, crafting data-driven strategies for properties valued up to $12M, and collaborating with cross-functional teams to curate tailored proposals. Adept at providing strategic insights to senior leadership, overseeing a monthly advertising budget of $75,000, and championing online reputation management. Renowned for leveraging market insights and data analytics to bolster sales and enhance brand reputation.

• Marketing Manager · Bay Equity Home Loans05-01-2016 – 01-01-2019

  Seasoned Marketing Manager with a passion for amplifying B2C exposure and bolstering B2B partnerships. Actively crafting compelling content that resonates, achieving an impressive 38% open rate for B2B newsletters, and pioneering diverse digital strategies. A community advocate, orchestrating outreach events that have significantly impacted the lives of the unhoused and children. Expertise spans across spearheading campaigns in San Diego and Orange County, curating engaging video content, leading online advertising endeavors, and staying at the forefront of industry innovations.

Education

• The Art Institute

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