Cassandra Booker

About

Hi, I'm Cass! A previous PR Manager with 2 years of experience in client management, team leadership, and campaign execution. Proven success managing multiple accounts, exceeding deliverables, and mentoring teams. Currently skilled in optimizing performance through metrics tracking and streamlining operations with project management tools. I excel in fast-paced environments, ensuring client satisfaction and driving impactful strategies to enhance brand visibility.

Experience

• PR Manager · GateMaker Community Marketing09-01-2024 – 10-01-2024

  Managed multiple high-profile client accounts (including L'Occitane, Milk Makeup, Clarins) while leading a team of 10+, ensuring consistent achievement of client satisfaction and timely deliverables. Strengthened client relationships with content creators and their audiences, enhancing engagement. Fostered collaboration to meet and exceed client goals across organic influencer campaigns.

• Associate Manager · GateMaker Community Marketing05-01-2024 – 09-01-2024

  Trained and mentored team members to improve performance and ensure consistent quality across all projects. Recruited, interviewed, and hired qualified candidates to fill vacant positions. Monitored key performance metrics (KPIs) to optimize campaign success and deliver measurable results. Provided regular performance reports to clients, highlighting campaign success and areas for growth.

• Client Services Coordinator · GateMaker Community Marketing01-01-2024 – 05-01-2024

  Assisted in onboarding various new clients, ensuring a smooth transition and understanding of services. Served as the primary point of contact for 4-6 clients, promptly responding to inquiries and providing essential information. Coordinated with internal teams to align client expectations with project deliverables.

• Client Services Associate · GateMaker Community Marketing01-01-2023 – 01-01-2024

  Collaborated within a team to ensure individual deliverables were met, contributing to a successful organic program. Identified and vetted new prospects, effectively expanding the brand's community and engagement. Managed brand direct messages (DMs), ensuring timely responses and maintaining client relationships.

Education

• Tidewater Community CollegeGeneral Studies

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