Courtney Metcalf

About

In a world where first impressions are crucial, I help businesses put their best foot forward with compelling content and strategic marketing. With over 8 years of experience, I've excelled in community management, social media growth, webinars, and influencer collaborations, achieving a 60% growth rate across all platforms and acquiring over 6,000 new users. From crafting engaging copy to developing go-to-market strategies, I'm passionate about positioning brands as thought leaders and building lasting connections with their audience. Let's consult on all things marketing to elevate your brand's presence.

Experience

• Brand & Social Media Strategist · Todlr06-01-2023 – 03-01-2024

  - Successfully managed and grew online communities, resulting in a 60% increase in active members and engagement across all platforms. - Achieved a 60% growth rate across all social media platforms, enhancing brand visibility and audience interaction. - Organized and conducted webinars with high engagement, leading to significant knowledge sharing and brand loyalty. These webinars contributed to acquiring over 6,000 new users. - Executed strategic giveaways that attracted a large number of participants and boosted social media followers and email subscribers by 60%, significantly increasing brand awareness. - Coordinated successful in-person events that fostered community engagement and strengthened brand presence. - Developed and implemented effective go-to-market strategies that drove product adoption and market penetration, contributing to a 60% growth in user base. - Crafted compelling email campaigns that achieved high open and click-through rates, resulting in substantial user engagement and retention. - Designed and executed SMS marketing campaigns that effectively reached and engaged the target audience, driving conversion rates. - Produced high-quality copy for various marketing materials, including newsletters, social media posts, and website content, that resonated with the audience and enhanced brand messaging.

• Social Media & Affiliate Manager · Thank Me Later04-11-2022

  - Social media management - 60 posts per month - Content production - 40 posts per month - Content creation - 60 posts per month - Video editing - 40 posts per month - Analytics reporting - bi-weekly - Affiliate Marketing - Brand identity - Brand Development

• Marketing & Public Relations Strategist · BlackEverything.com10-10-2022

  - Public Relations strategy - Marketing Strategy - Pitch Deck Design - Brand Development - Copywriting - Content Creation - Content Design - Social Media Management - Paid Ads Management - Paid Ads Strategy

• Marketing Manager · Belle's Secrets11-13-2020 – 05-26-2021

  - Social Media Content Creation - Social Media Manager - Content Production - Email Marketing - Sales Development - Video Production - Text & SMS Marketing - Marketing Design - Product Label Design

• Public Relations Strategist · Rochelle Porter02-17-2020 – 06-11-2021

  - Public Relations Strategy - Pitch Deck - 50+ Pitches per week - Product Launch Strategy - Pinterest Strategy

Education

• George Mason UniversityBachelor's Degree, Marketing & Communications

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