Cassandra Gulia, MBA, OCT

About

Leading the North American field, channel, and ABM marketing initiatives at Entrust, my focus is on creating impactful digital security engagements and executing targeted marketing programs. My efforts have generated over $2.5 million in sourced pipeline year-over-year, demonstrating an ability to drive substantial ROI through planned campaigns and ABM strategies across the Web3 ecosystem. With a deep understanding of the digital security landscape, I excel in developing actionable sales and marketing plans that have resulted in a 4X pipeline velocity and expanded account coverage by 150%. My leadership has been instrumental in managing a multimillion-dollar budget, ensuring that each dollar is strategically invested to scale best-in-class practices and foster significant market influence. Specialties: ABM, Demand Gen, Customer Marketing, Customer Lifecycle, Product Marketing, Brand Marketing, Budget Management, People Management, Public Relations, Public Speaking, Event Management, Data Visualization, Pivot Tables, Heat Mapping, Segment Marketing, Campaign Strategy. MarTech Stack: Salesforce, Tableau, Eloqua, Hubspot, Marketo, Pardot, Wrike, Workfront, Asana, Monday.com, Canva, Klaviyo. ABM Tools: 6sense, Demandbase, RevUp, Bombara, Folloze, TechTarget, Gainsight, Qualtrics, ABM Media, CVent, Thnks, ReachDesk, Blaze ai, Conversica ai.

Education

• Kennesaw State University - Michael J. Coles College of BusinessMBA
• IAP Career CollegeExecutive Coach Training and Certification
• University of OttawaBachelor of Education, Primary/Junior Education
• University of TorontoHonours B.A., English, French, Political Science

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