Maissa Moussa

About

🌟 Marketing Leader Specializing in ABM & Demand Generation With over a decade of experience, I’ve driven $198M+ in revenue growth, scaled client acquisition by 30%, and optimized customer retention by 50% through innovative, data-driven marketing strategies. 📍 What I Bring: Expertise in crafting personalized ABM campaigns and multi-channel marketing programs. Global experience leading campaigns across NAM, EMEA, and APAC, tailoring strategies to diverse markets while delivering measurable ROI. Proficiency in industry-leading tools like Salesforce, HubSpot, Pardot, Demandbase, and Google Analytics. 🚀 Why Partner With Me? I’m passionate about creating marketing strategies that resonate, grow pipelines, and align with business goals. As a results-oriented and creative problem-solver, I thrive on helping companies achieve meaningful growth. 🔗 Let’s Collaborate: I’m actively seeking part-time opportunities where I can contribute to innovative campaigns and drive impactful results.

Experience

• Principal Campaign Manager/Global Campaigns and Demand Generation · Hexagon Asset Lifecycle Intelligence03-01-2023

  •Directed global ABM strategies for SaaS solutions (EcoSys™, SDx2, Jovix®, Intergraph Smart® Completions, Intergraph Smart® Materials and iConstruct™) across NAM, EMEA, LATAM, and APAC, driving a 62% lift in account engagement and contributing to a $25M pipeline. •Managed a $250K media budget, optimizing LinkedIn, Google Ads, and Demandbase campaigns to generate 5.8M impressions and achieve 44,000+ ad clicks. •Directed personalized email campaigns using Pardot and Salesforce, achieving a 12.83% open rate, 1.27% CTR, and 4.81% submission rate, exceeding industry benchmarks. •Collaborated with cross-functional teams, aligning marketing strategies with regional sales goals and advancing 137 sales opportunities. •Partnered with industry influencers for thought leadership initiatives, achieving 152K+ podcast downloads. •Developed campaign landing pages via Uberflip, increasing engagement rates by 38% above industry standards. •Mentored and onboarded new team members, aligning their goals with ABM best practices for optimal campaign execution.

• Marketing Team Manager / Product Owner · The Family Office07-01-2021 – 12-01-2022

  •Developed lifecycle marketing strategies, leveraging data-driven insights and targeted campaigns to achieve a 30% increase in SQLs and a 20% boost in client conversions. •Managed a $376K marketing budget, reducing CPA by optimizing paid media campaigns and leveraging data insights to improve ROI. •Built and led an 8-member team, including SEO specialists, PR strategists, and content marketers, fostering collaboration and efficiency. •Established go-to-market (GTM) roadmaps, aligning marketing goals with business objectives and ensuring impactful brand positioning.

• Senior Digital Marketing Account Manager · Mindfield Digital07-01-2020 – 02-01-2021

  •Achieved 30% revenue growth during COVID, securing $100K in new business deals and expanding the agency’s market presence. •Directed multi-channel campaigns for high-profile clients such as Nova Water and SALIC, leading to significant market penetration. •Implemented workflow automation via Asana, enhancing internal team productivity by 40%.

• Digital Account Manager / Senior Marketing Account Team Manager · Mirum Agency11-01-2014 – 06-01-2020

  •Served as the Lead Account Manager for Zain Telecommunications, managing all marketing initiatives to align with their year-over-year (YoY) strategic objectives and business vision. •Developed and executed retention-focused marketing campaigns, driving $198M in revenue and increasing engagement by 50%. •Led integrated B2B and B2C marketing campaigns across digital and traditional channels, collaborating with multidisciplinary teams, including designers, copywriters, and social media specialists. •Acted as the primary liaison between Zain and agency teams, translating strategic goals into actionable marketing initiatives that strengthened Zain’s brand positioning and drove customer engagement. •Oversaw the execution of high-impact campaigns, ensuring alignment with Zain’s business objectives and creative vision, including: o Zain Bahrain Ramadan Campaign: https://www.youtube.com/watch?v=w_Me4SJnPmQ o Zain Dangerous Prepaid Campaign: https://www.youtube.com/watch?v=t4idI2A5wY0 o Zain eSIM Launch Campaign: https://www.youtube.com/watch?v=1kdEMsP9-lQ o Zain Customer App Campaign: https://www.youtube.com/watch?v=0CWCJGxn4JA •Expanded the agency’s client portfolio by identifying new business opportunities, building strong client relationships, and contributing to revenue growth. •Delivered strategic creative briefs and campaign evaluations that aligned with Zain's objectives while maintaining high-quality standards.

Education

• University of BalamandBachelor of Science, Public Health & Developmental Sciences
• University of South FloridaCertificate, Business Analytics Science

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