Marie-Eve Reid

About

MBA & liberal-arts educated interdisciplinary B2B marketing strategist who builds pipeline-focused GTM motions using ABM, buyer-centric narrative design, and scalable campaign engines. Relationship-driven and data-centric, she aligns marketing and BizDev through cross-functional workflow architecture, measurable performance management, and integrated multi-channel campaigns (digital, events, direct mail). Her approach combines communications and neuroscience fluency with agentic AI automation workflows—anchored by strategic human oversight—to operationalize insight-led pivots, reduce friction, and drive iterative, quantifiable growth.

Experience

• Digital Marketing Contractor (Prestone/Recochem Merger) · PFX Group06-01-2025

  - Pioneered Inaugural Global B2B GTM Strategy (for Data Center Cooling): calibrated segmentation, value propositions, positioning, the ABM roadmap; identified tech gaps and mitigated, operationalizing campaign engine. - Driving Organizational Alignment By Solving Cross-Functional Bottlenecks: initiated & architected digital transformation of workflows (Monday.com) for all marketing functions. Reduced friction in team collaboration, accelerated project velocity & centralized data. Integrated agencies into processes, reducing task duration by 65%. - Spearheaded Sale/Marketing Alignment, pivoting from sales-led growth towards ABM by integrating workflows, facilitating strategic harmonization, & cementing a unified narrative for a cohesive, prospect-centric approach. - Bridging Regional Silos to Optimize Campaign Resources Allocation: spearheaded outreach to US product team, to in-house Canadian creatives production & organic social channels. Negotiated SOW & reallocated $85K/Agency Fees (+32.7% increase, campaign working media), pivoting budget to new Influencer & Reddit (AiSEO) pilots. - Seasonal Campaigns: Data-Driven Optimization, Iteration, & Experimentation. Multi-channel campaign strategy across 7 Power Brands , and weekly optimization cadence with agencies. Engineered 5 website rebuild initiatives, transformed Selector Tools with Agentic Ai, tailored content for LLM accessibility, & standardized pre-campaign quality control process: driving cost efficiencies to outperform ambitious agency KPI projections across all channels.

• Sabbatical: Parental Caregiver; Estates’ Liquidator · Sabbatical06-01-2024 – 05-01-2025

  ..

• Senior Marketing Manager · Exagens09-01-2020 – 05-01-2024

  - Full-Funnel/Pipeline Performance Management & Responsibility. Orchestrated long-term nurture motions for building ABM pipeline while piloting 2nd gen solution; repositioned product and established Behavioral Banking category to forge a multi-channel B2B growth engine. Formulated experiential interactions to spark delight. - Crafted & Systematized End-to-End Campaign Engine for Account-based Pipeline Growth: deployed a target-account framework, constructed cross-functional workflows, experiential sponsorships, systematized sales enablement, thought leadership content strategy. Integrated agencies for campaign execution, to scale and amplify. - Facilitated Industry/Partner Relationships: Authenticity, Credibility, & Reciprocity. Led network growth, product scientific credibility (BEAR@UofT, Filene), promoted client evangelism, & secured preferential partner access. - Integrating Events and Direct Mail Gifts into Multi-Channel B2B Campaign Flows & Brand-Positioning Strategy: Harnessed product capabilities in delivering humanized, individualized digital experiences and established an "experiencing it is believing" approach; embedded objection-handling into positioning and messaging to overcome adoption barriers and anticipate concerns like implementation timelines (design-build, POC-Pilot-Production Methodology), significantly accelerating conversions, capturing buyer signals, and cultivating reputational growth.

• Marketing Manager · Quadbridge07-01-2019 – 09-01-2020

  Achievements: Growth50/Growth500 winner, 2019 & 2020. - Introduced Campaign System Design/Build Implementation for Pipeline Growth and Velocity: unified traditional outbound media mix, introduced inbound & account-based methodology, and scaled the funnel/pipeline with Customer-led Growth strategy. Propelled robust, approachable educational content, crafted to convince & convert. - Architected a Buyer-Centric Brand Positioning Strategy: translated dense technical capabilities into compelling "justification" narratives for IT Executives. Matured our experiential competitive moat, accelerating pipeline and reducing friction in long sales cycles. Instituted benchmarking, KPIs, and reporting to close the loop on ROI/ ROAS. - Leveraged Partner-Led Growth & Scaled Client Events as a Profit Center with MDF: unified education-forward luxury-aesthetic event/content curation strategy. Matured partner-led growth and event-driven revenue programs, leveraging MDF and agency ecosystems while implementing CRM/MAP and closed-loop ROI measurement. -

• Head of Marketing · Ayuda06-01-2018 – 06-01-2019

  Achievements: Winner, Deloitte’s Technology Fast50 Canada/Fast500 North America 2018. - Orchestrating Strategic Planning and Operational Excellence: spearheaded construction of account-based workflows & high-impact event sponsorships; championed branding strategy to optimize positioning & ensure narrative integrity, and to implement inbound methodology for a traditionally sales-led SaaS GTM strategy. - Introduced Content Marketing Strategy, Account-Based Marketing: Unified brand awareness with demand generation, translated dense SaaS solution capabilities woven into compelling content, matured event-based growth strategy, through experiential booth design/build, targeted conference sponsorships and event curation - Architected Brand Evolution & Post-Merger Co-Branding Strategy: crafted website rebuild to scale vertical personalization strategy, spearheaded CRM/MAP implementation, with agencies/contractors to accelerate delivery. - Nurtured Industry Journalists & Association Relationships to Amplify Reach & Strengthen Brand Position. - Leverage Earned Media Driving Industry-Leading Social Engagement & Community: grew category leadership and outperformed competitor benchmarks, securing 100K+ mention reach and impressions surrounding key event lifecycles within a specialized niche market ecosystem.

• Global Marketing Coordinator, Transport & Infrastructure · WSP06-01-2016 – 05-01-2018

  - Global T & I Portfolio Consolidation, Regional Unification: drove marketing alignment across sectors, services and projects, supporting integrated brand and go-to-market strategy, & bridged connections with acquired companies. - Implemented 2017 SidLee Brand Relaunch for T&I:, executed website redesign and migration: transforming positioning, messaging, and content strategy at scale (45% of global business), and refreshing marketing collateral. - Orchestrated the End-to-End Content Production Lifecycle & Asset Deployment:guided all global T&I initiatives, ensuring rigorous brand and message alignment across all project collaterals, thought leadership, and campaigns.

• Freelance Contractor & Staff Augmentation (Recipient: SAJE Grant) — Contracting · MERink01-01-2013 – 01-01-2016

  MERink: Freelance Contractor & Staff Augmentation (Recipient: SAJE Grant).

• Communications Specialist (Contract: Quantum) · Quantum01-01-2015 – 01-01-2016

  Contract: Quantum: Communications Specialist. 2015 - 2016

• Social Media, Partnership/Media Relations (Contract) · Startup Open House01-01-2015 – 01-01-2015

  Contract: Startup Open House: Social Media, Partnership/Media Relations. 2015

• Market Researcher · Ipsos01-01-2013 – 01-01-2014

  Ipsos: Market Researcher. 2013 - 2014

• Conference/Sales Coordinator · Marcus Evans01-01-2012 – 01-01-2013

  Marcus Evans: Conference/Sales Coordinator. 2012 - 2013

• Peer Review & Conference Coordinator · Journal of Law and Psychiatry01-01-2011 – 01-01-2012

  Journal of Law and Psychiatry: Peer Review & Conference Coordinator. 2011 - 2012

• Communications Intern · Domtar01-01-2011 – 01-01-2011

  Domtar: Communications Intern. 2011

• Production Manager; Sets/Costume Design · Liberal Arts Theatre Society01-01-2009 – 01-01-2012

  Liberal Arts Theatre Society: Production Manager; Sets/Costume Design. 2009 - 2012

• Divemaster · Action Scuba01-01-2008 – 01-01-2013

  Action Scuba: Divemaster. 2008 - 2013

Education

• Concordia UniversityMBA, Marketing (MBA)
• McGIll UniversityGraduate Diploma, Public Relations & Comms Management
• Concordia UniversityBA, Honors: Liberal Arts, Art History
• John Abbott CollegeDEC, Health Sciences (PreMed: Neuro/Psych)

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