Vanessa Medeiros

About

Marketing Manager with 15+ years of experience building scalable GTM and pipeline generation programs. Partners with founders and executive leadership to define GTM strategy, execute ABM and outbound programs, optimize lifecycle marketing, and align initiatives with business objectives. Strong background in marketing operations, AI-enabled workflows, marketing automation, revenue analytics, and Sales collaboration, with a track record of improving contract value, conversion, and revenue growth.

Experience

• Demand Generation Specialist (CMO as a Service) · HANDZ (CMO as a Service)04-01-2025

  ● Partner with founders and leadership teams to design GTM strategies, define ICPs, and execute demand generation programs across outbound, paid media, content, and lifecycle marketing. ● Managed end-to-end demand generation programs supporting pipeline growth across outbound, paid media, and lifecycle campaigns. ● Built outbound campaigns generating qualified meetings with enterprise accounts during the first months of engagement. ● Improved campaign execution speed and targeting precision through AI-enabled workflows, automation, and data-driven segmentation.

• Marketing Specialist · EFÍ BANK (Digital Bank)03-01-2021 – 04-30-2025

  ● Designed and executed ABM programs targeting strategic accounts, contributing to a 50% increase in average B2B contract value. ● Led integrated demand generation initiatives across paid media, outbound, email marketing and content programs supporting revenue growth. ● Built lifecycle marketing and lead nurturing programs aligned with sales priorities, improving conversion throughout the funnel. ● Built and maintained segmented databases based on Ideal Customer Profiles (ICP), improving targeting precision. ● Achieved a 50% increase in B2B average ticket size through strategic demand generation initiatives.

• Commercial Intelligence Analyst (Remote) · EFÍ BANK (Digital Bank)07-01-2022 – 12-31-2023

  ● Developed ICP frameworks and prospecting models to identify high-value opportunities. ● Improved lead-to-opportunity conversion by 50% through automation and data-driven optimization. ● Enhanced outbound campaigns using chatbots and refined segmentation logic. ● Partnered closely with Sales, Commercial Intelligence and Marketing leadership to improve MQL-to-SQL conversion and pipeline quality.

• Senior Marketing Analyst (Remote) · EFÍ BANK (Digital Bank)03-01-2021 – 06-30-2022

  ● Conducted data analysis and market research to inform campaign planning. ● Implemented email automation flows, increasing conversion by 10%.

• Marketing Manager · V8 Digital Strategies (Digital Agency)07-01-2015 – 03-31-2021

  ● Led B2B and B2C marketing strategies integrating inbound and outbound tactics. ● Directed paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads to drive qualified traffic. ● Delivered 200% revenue growth for key clients within 10 months by restructuring acquisition funnels.

Education

• Postgraduate in Business Intelligence and AnalyticsPostgraduate, Business Intelligence and Analytics
• Master’s in Professional AdministrationMaster’s, Professional Administration
• MBA in Marketing ManagementMBA, Marketing Management
• Bachelor’s in JournalismBachelor’s, Journalism

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