Cassie Cassell

About

With a robust background in design and technology, I hold a Bachelor of Information and Technology in Interactive Multimedia and Design from Carleton University and an Advanced Diploma in Information Technology from Algonquin College. My career began as a Multimedia Designer, where I honed my skills in illustration and graphic design for a diverse clientele. I then advanced to Creative Lead at PencilFresh, overseeing creative projects and managing design teams. At Wave HQ, I played a pivotal role as a Senior Designer, leading a comprehensive rebrand and web migration project, which earned a Webflow award for technical achievement. Currently, I am a Senior Brand Designer at 7shifts, where I lead front-end website design and develop marketing assets. My expertise spans creating and expanding design systems, project management, and enhancing brand marketing strategies.

Experience

• Senior Brand Designer · 7shifts05-01-2024

  Currently leading the design for the front-end website in Framer and WordPress. Creating print and digital marketing assets for creative campaigns. Building out and expanding the new design system of 7shifts.

• Senior Designer · Wave HQ10-01-2021 – 05-01-2024

  Spearheaded a journey map, identifying and mapping all necessary communications pathways during the onboarding process for tiered pricing, across all product lines. Designed 50+ new outbound communication touch points at all stages. Continuously improved documentation and design systems on the brand marketing team, including the implementation of a new design system on Figma, and led the charge on introducing a new digital asset manager. Managed the rebrand and web migration of the Wave website, with 60+ unique page templates and 2500+ CMS pages redesigned and migrated to Webflow. Acted as a project manager for the migration project, organizing the design process, bridging communications between an external agency and the Wave team, and leading the QA process. Won a Webflow award for technical achievement.

• Multimedia Designer · Self-employed09-01-2016 – 05-01-2023

  Worked as an illustrator and graphic designer, providing personalized images tailored to the customer's needs. Created graphics including logos, google-styled doodles, posters, infographics, and brand guides. Achieved high standards of customer service by ensuring the service and final product met client expectations. Clients included Carleton University's Student Academic and Career Development Services, The International Commission on Radiological Protection, The Canadian Association of Physicians Assistants, RBC, GoGuitar, Bluuprint, BuildingSMART Canada, among others.

• Creative Lead · PencilFresh05-01-2020 – 10-01-2021

  As a Creative Lead, likely contributed to overseeing creative projects, managing design teams, and ensuring the delivery of high-quality creative outputs.

Education

• Carleton UniversityBachelor of Information and Technology, Interactive Multimedia and Design
• Algonquin College of Applied Arts and TechnologyAdvanced Diploma of Applied Arts, Information Technology
• Colonel By High SchoolHigh School/Secondary Diplomas and Certificates

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