Cassie Noyes

About

I’m passionate about helping creators and brands grow audiences in ways that are meaningful, measurable, and sustainable, creating strategies that drive audience development across platforms — online, social, and email — helping creators and brands grow reach, deepen engagement, and strengthen brand awareness. I specialize in translating data and insights into actionable strategies that deliver measurable results: growing traffic and subscribers, enhancing audience loyalty, and reinforcing brand equity. I also build and mentor high-performing teams, ensuring audience-focused strategies are executed creatively, efficiently, and at scale. Key strengths include: Designing and executing audience growth strategies across digital platforms. Developing multi-channel campaigns that increase engagement and brand visibility. Building solutions that deepen creator-audience relationships and reinforce brand equity. Leading and mentoring teams to deliver measurable results and scalable growth.

Experience

• SVP, Creator Solutions · Raptive2024-03-01 – 2025-09-01

  As SVP, Creator Solutions at Raptive, I led audience growth and engagement for 100+ of the largest online food and lifestyle creators. Developed and executed multi-channel strategies across online, social, and email platforms, driving significant increases in reach, subscriber growth, and brand awareness. I also built high-performing teams and scalable marketing frameworks that empower creators to expand their audiences, deepen engagement, and unlock new revenue opportunities.

• VP, Creator Solutions · Raptive2021-01-01 – 2024-03-01
• VP, Digital Membership Development and Marketing · Outside (formerly Active Interest Media)2020-01-01 – 2020-12-01

  Responsible for all aspects of digital consumer membership programs for top outdoor and food brands, including strategy, member acquisition, retention, and engagement efforts, data and analytics. Develop multi-faceted marketing campaigns across digital platforms to include email, social, SEO, influencer, video and content, mobile and OTT. Increased Member acquisition and revenue by 300% in first year of launch.

• Executive Director, Digital Membership Development and Marketing · Outside2018-11-01 – 2020-12-01

  Developed digital memberships from inception to launch for top outdoor and food brands. This included research, GTM strategy, platform development, and building out team.

• Digital Audience Development Consultant · Digital Rocket Engine2018-10-01 – 2020-08-01
• VP, Digital Audience Development · Putman Media2018-01-01 – 2018-12-01

  Responsible for audience growth plan to expand the reach of client B2B lead generation campaigns across eight manufacturing brands including Food and Pharma. Created new website content and features to further engage online visitors, and bring them into the funnel.

• Executive Director, Audience Development · 5280 Publishing, Inc.2014-03-01 – 2018-01-01

  Built the Audience Development/Digital Marketing department from the ground up, playing a critical role in the success of one of the top rated city/regional magazines in the country. Responsible for all subscription marketing and digital revenue for five brands, both print and online, growing subscriptions by 40% as well as increasing renewal rates by 20%. Developed new consumer products that resulted in a 30% increase in digital sales.

• Associate Publisher, Digital Media/Audience Development · 5280 Publishing, Inc.2012-01-01 – 2014-01-01
• Director Of Audience Development · 5280 Publishing, Inc.2002-01-01 – 2012-01-01

Education

• Radford UniversityB.S., Journalism/Public Relations

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