Cassie Urban

About

My background spans agency life to in house roles to my current gig at Reez managing CPG and wellness accounts. Most importantly, I love building campaigns where the creative isn't just pretty... it converts.

Experience

• Account Manager · Reez Media02-01-2025

  Serve as the primary contact for wellness, lifestyle, and CPG brand clients. Deliver performance reports with strategic recommendations to increase ROI. Conduct keyword, SEO, and competitor research to maximize Amazon visibility. Launch and optimize TikTok and Meta advertising campaigns with data-driven creative testing.

• Manager, Influencer Partnerships · VizSense08-01-2024 – 10-01-2024

  Grew influencer talent database through daily outreach and discovery. Managed accounts across beauty, alcohol, fitness, beverage, and food industries for Fortune 500 brands. Sourced micro and macro influencers matching specific campaign briefs. Managed and guided my team through project execution and professional development.

• Senior Client Innovation Specialist · VizSense06-01-2023 – 08-01-2024

  Built brand relationships with Heinz, SharkNinja, and Chapstick to increase campaign partnerships. Tracked ongoing projects using campaign management systems. Negotiated influencer rates and partnership agreements aligned with brand budgets and objectives. Managed 8+ brand accounts, consistently meeting monthly targets through strategic execution.

• Social Media Assistant, BobVila.com · Recurrent Ventures06-01-2021 – 07-01-2024

  Managing day-to-day posting, copywriting, and community management across all channels. Built and currently implementing a results-driven social media strategy. Creating weekly and monthly analytics reports to track engagement rates, reach, impressions and other KPI metrics.

• Social Media & Influencer Manager · Numerade08-01-2022 – 05-01-2023

  Owned the planning and execution of the monthly social media content calendar for Discord, TikTok, Instagram, Twitter, and LinkedIn. Prospected and conducted outreach to influencers for paid promotional sponsorships. Produced monthly social reports to analyze performance, identify areas of opportunity, and translate findings into actionable plans. Engaged directly with users, subscribers, and other social accounts by commenting on posts, answering DMs, fielding comments, questions, complaints, etc.

Education

• University of ConnecticutBachelor's degree, Digital Media & Design

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