Cassie Xu

About

With a robust educational background and diverse professional experience, I am a skilled product designer and researcher. I hold a Master of Human-Computer Interaction from Carnegie Mellon University and dual bachelor's degrees in Statistics and Analytics and Economics from the University of North Carolina at Chapel Hill. My career began with roles such as a UI/UX Designer at QPSOFTWARE and a Research Assistant at UNC, where I honed my skills in data analysis and user experience design. Currently, I serve as a Product Designer at Princeton University, where I lead the development of a B2E SaaS research data management tool. My work emphasizes user-centered design, leveraging both qualitative and quantitative insights to enhance usability and streamline workflows. Additionally, my role at PLUS involved revamping design systems and improving team efficiency, showcasing my ability to lead and innovate in dynamic environments.

Experience

• Product Designer · Princeton University2024

  - Built a 0 to 1 B2E SaaS research data management tool for Princeton research community, promoting metadata application and data reuse, which streamlined research workflows. - Spearheaded surveys with 80+ researchers and facilitated weekly client meetings to evaluate data management practices, using quantitative and qualitative insights to validate assumptions and inform design decisions. - Conducted 15+ user testing sessions and 3 focus groups with potential users, incorporating feedback into product iterations to improve usability. - Facilitated collaboration workshops with executives to prioritize MVP features and delivered a 5-year roadmap with defined goals, features and success metrics, aligning with long-term business objectives.

• Product Designer · PLUS - Personalized Learning Squared2024 – 10-01-2024

  - Led weekly cross-functional meetings with product and engineering teams within an agile development framework, aligning design expectations and ensuring smooth deliverable implementation for an ed-tech tutoring platform. - Revamped and maintained the design system using atomic design methodology, producing detailed documentation for 40+ styles and component sets, streamlining designer onboarding and increasing operational efficiency. - Created 80+ Figma local variables to establish a responsive design framework and improve visual consistency and scalable design across multiple projects and platforms. - Onboarded a team of 12 designers to the upgraded design system through a training program, enhancing team adoption and boosting workflow efficiency by 30%.

• UI/UX Designer · QPSOFTWARE06-01-2023 – 08-01-2023

  - Redesigned the visual hierarchy and brand identity of a website landing page informed by user research and 5+ competitor analysis, enhancing accessibility and increasing user engagement by 15%. - Conceptualized and designed the mobile app experience for an e-commerce mini-program, establishing the clientʼs online presence and creating a new stream of revenue.

• Mixed Methods Research Assistant · Living F.R.E.E Lab05-01-2022 – 06-01-2023

  - Aimed to develop, implement, and evaluate interventions to reduce disordered eating, and to prevent and treat obesity in Black adults and those experiencing poverty. - Analyzed and visualized user study data using R studio and Excel, synthesizing insights into a 100+ page report as the sole analyst, guiding key project decisions. - Conducted in-depth participant interviews and performed qualitative analysis, co-authoring 2 academic papers. - Led social media design for eating-disorder education, producing 20+ posts that contributed to a 20% increase in follower count.

• Audio Visual Assistant · University of North Carolina at Chapel Hill02-01-2022 – 05-01-2023

  Assisted clients with audio and visual settings for events at Carolina Student Union.

Education

• Carnegie Mellon UniversityMaster of Human-Computer Interaction
• University of North Carolina at Chapel HillBachelor of Science - BS, Statistics and Analytics

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