Kathy Le

About

Hi, I’m Kathy! I’m a curious and adaptable marketer with a strong user-centered approach to everything I do. With experience in social media marketing and product positioning, I’ve worked across Facebook, Instagram, and TikTok, managing both paid ads and organic content to grow audiences and drive engagement. One of my strongest skills is research—I love diving deep into customer behavior, pain points, and motivations to craft messaging and marketing strategies that truly resonate. I focus on the entire customer journey, ensuring that every interaction between the customer and the brand leaves a lasting, meaningful impression.

Experience

• Marketing Manager · Lynn Training Academy09-01-2023 –

  Marketing Manager: Led go-to-market strategies, achieving 96 enrollments in the first academic year and exceeding enrollment targets by 20%. Conducted in-depth market research to identify learner pain points and refine messaging. Built and scaled social media presence from scratch to 2.2K Facebook followers and 3,247 TikTok followers within a year, significantly boosting engagement and brand visibility. Managed a monthly marketing budget of 50M VND and led a small team to execute campaigns, contributing to a 15% market share increase in the first year. Collaborated with leadership on strategy to identify opportunities and improve operations.

• Social Media Manager · Very Handsome Studio06-01-2023 –

  Social Media Manager: Develop and execute content strategies to enhance brand presence on Instagram (@veryhandsome.studio). Create Reels, carousels, and static posts, collaborating with videographers and editors to produce high-quality visuals that align with the studio’s aesthetic. Research trends and advise the founders on content strategy to maintain engagement and brand consistency.

• Marketing Coordinator · Montessori Reggio Academy of Sugar Land05-01-2023 – 08-01-2023

  Marketing Coordinator: Created engaging short videos and visual content to connect with current and prospective parents, showcasing the academy’s programs and learning environment. Strategic content creation helped enhance brand visibility and community engagement.

• UX/UI Designer Intern · 3K Pharmaceutical JSC01-01-2021 – 10-01-2021

  UX/UI Designer Intern: Developed visual strategies for two commercial websites focusing on newly launched self-care medical devices. Responsibilities included creating wireframes, building information architecture, and crafting blog content to enhance user experience; evaluated UI designs and proposed conversion-driven solutions to optimize performance.

• Optician · Walmart11-01-2018 – 08-01-2021

  Optician: Provided personalized customer service by identifying patients’ needs and assisting with eyewear selection and purchase decisions. Helped patients understand vision plan benefits and resolved post-purchase issues for a smooth experience.

Education

• University of HoustonBachelor's degree, Marketing
• SpringboardUX/UI Designer Career Track
• RMIT University VietnamMaster of Business Administration - MBA
• Klein High School
• American International School, Vietnam

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