Linh Tran

About

With a Master's degree in Digital Communication and Media/Multimedia from Northeastern University and a Bachelor's in Business Administration and Management from International University - VNU HCMC, I have honed my expertise in marketing, UX/UI design, and multimedia. Currently, I serve as a Marketing Manager at Aralia Education Technology Inc, where I develop and execute strategic marketing initiatives. My previous roles include Marketing & Design Lead at NU Student Temps, where I significantly increased revenue and user engagement, and Photographer Creative Assistant at Yudel2000, where I enhanced client satisfaction and sales. As a Content Creator & Videographer for FindingSchool, I managed videography projects that boosted website visits. At UNIGWORK, I led product marketing efforts, reducing bounce rates and launching new products. My diverse experience across education technology, creative services, and recruitment platforms underscores my ability to drive brand growth and user engagement through innovative marketing strategies.

Experience

• Marketing Manager · Aralia Education Technology Inc07-01-2024

  As a Marketing Manager, likely responsible for developing and executing marketing strategies, managing campaigns, and enhancing brand presence.

• Photographer Creative Assistant · Yudel200012-01-2022

  Provided styling advice, pose guidance, and creative input to enhance the visual impact of photographs. Interacted with clients to create a relaxed atmosphere during photoshoots, increased satisfaction score by 30% and positive feedback. Designed & distributed flyers, brochures, online advertisements, increased client conversions and sales by 80%. Served as a secondary photographer, shot at 50 weddings, events, and senior portraits.

• Marketing & Design Lead · NU Student Temps06-01-2022 – 02-01-2024

  NU Student Temps is an internal staffing department of Northeastern. It helps connect experienced students with suitable on-campus jobs. Developed & implemented targeted email marketing campaigns, social content, and graphic designs that generated $123,000 in revenue (increased by 61%) & user engagements by 110%. Created a new brand identity for social media presence & website resulting in increased brand awareness. Conducted & Analyzed quantitative, and qualitative user research and proposed improvements to the design team, created a seamless application process, increased applications by 40%. Prepared infographic reports & slides for managerial review, simplifying complex data into actionable insights.

• Content Creator & Videographer · FindingSchool10-01-2023 – 12-01-2023

  Finding School is a Boston based edtech search engine that connects thousands of private secondary schools in the US with millions of prospective families globally. Recently, a fully localized Vietnamese version was launched to better serve the fast-growing local market. Managed a videography project for eight high schools in New England, from planning & script development to filming, and editing. Produced high-quality videos for diverse platforms (YouTube, Facebook, TikTok) & Tailored content to resonate with Vietnamese parents & students, increased website visits by 25%.

• Product Marketing Lead · UNIGWORK10-01-2020 – 11-01-2021

  UNIGWORK is a start-up recruiting platform that provides data-driven career counseling and competitiveness analysis to help candidates understand their potential. Conducted user interviews, A/B testing, and website traffic data analysis to recommend UX/UI improvements to the Product & Engineering team that reduced 30% bouncing rate. Oversaw all digital & branding marketing campaigns for both candidates and companies (using Google SEM, Facebook Ads, Klaviyo Marketing Automation). Developed product positioning, value proposition, key messaging, and go-to-market strategy for a new product launched. Researched market competitors, analyzed competition differentiators, and finalize the pitch deck presentation for the Sales team. Formed partnerships with local colleges and vocational training institutions to generate more job seekers. Trained interns and team members every week.

Education

• Northeastern UniversityMaster's degree, Digital Communication and Media/Multimedia | UX, UI concentration
• International University - VNU HCMCBachelor of Arts, Business Administration and Management | Marketing concentration

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