Katie Maxwell

About

Creatively-driven Digital Marketing Manager with 6+ years in the hospitality and live entertainment sectors, adept at crafting data-driven paid media campaigns that enhance brand awareness and customer engagement. Experienced leading cross-functional teams across Google, META, TikTok, and festival activations for 11+ concepts, including Windy City and Lonestar Smokeout. Passionate about leveraging research, storytelling, and testing to inform strategy and drive growth for brands in dynamic, guest-focused environments.

Experience

• Digital Marketing Manager · Lettuce Entertain You Restaurants12-01-2024 –

  Spearheads multi-platform paid advertising initiatives across Google, META, TikTok, and delivery platforms; implements data-driven A/B testing strategies, optimizing landing page conversions. Executes high-impact sales campaigns and reporting analysis for Windy City & Lonestar Smokeout festivals, managing budgets in excess of $15,000. Orchestrates live festival communications for 50,000+ attendees through integrated platforms, SMS, push notifications and on-screen displays ensuring seamless guest experience and real-time engagement. Crafts compelling promotional content across SMS, social media, and web platforms for restaurant and festival portfolio (11+ concepts), driving awareness and customer acquisition. Leads store-specific initiatives pertaining to special events, activations and customer loyalty.

• Digital Marketing Specialist · Lettuce Entertain You Restaurants12-01-2023 – 12-31-2024

  Pioneered new digital marketing role at divisional level, implemented paid social strategy and achieved 506.7 ROAS by effectively managing budgets in excess of $10,000. Led end-to-end campaign management from creative briefing to performance analysis. Facilitated cross-functional partnerships to enhance social media initiatives while maintaining precise budget controls and performance analytics.

• Divisional Digital Marketing Intern · Lettuce Entertain You06-01-2023 – 12-31-2023

  Streamlined menu management workflows between operations and graphics teams while conducting comprehensive digital platform audits to maintain brand consistency and promotional accuracy.

• Royalties Intern · Hachette Book Group05-01-2019 – 08-31-2019

  Analyzed author royalty statements and executed payment reconciliation process, resolving $329,000 in outstanding payments and identifying $50,000+ in unmatched wire transfers through cross-departmental collaboration.

Education

• University of IowaBachelor of Arts - BA, Economics & International Business
• University of Massachusetts AmherstBachelor of Business Management, Business Management

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