Nicole Beaumont

About

A Marketing Manager with a BA in Communication. Goal-oriented with a passion for data-driven solutions that optimize marketing end-to-end. Experience with paid and organic social strategy, execution, and analysis such as online ads, SMS, and email marketing. Experienced in traditional forms of media including trade shows, conferences, guerrilla marketing, newspaper, magazine, and press releases.

Experience

• Marketing Manager · Burger Lounge2023-03-01 –

  - Developed, executed, and analyzed surveys to understand target audiences. Utilized target audience within programmatic advertising, SEO, Google Ads, and Meta Ads - Optimized budget to decrease unnecessary spending by 20% - Developed a marketing strategy to increase third-party delivery sales - Created a social media calendar across all platforms, including advertising, SMS, and email per quarter. Executed all graphic design and creative direction, including emails, texts, campaigns, and social posts - Created multiple successful campaigns to increase bottom line sales, which included; ideation, inception, design, advertising, testing, and analysis - Worked with influencers for multiple campaigns to increase campaign engagement

• Field Marketing Specialist · Belong2021-09-01 – 2023-02-01

  - Strategize and carry out market growth in the infancy of a new city while making connections to local professionals, businesses, and individuals. - Deployed traditional marketing strategies such as field marketing events with creative activations, guerrilla marketing, and partnerships to acquire leads. - Analyze data such as ad spend, target market densities, and marketing keyword data. - Strategized and designed email marketing to all potential leads

• Strategic Events Coordinator · Pressed2019-01-01 – 2020-04-01

  - Cultivated local relationships to coordinate field marketing events, raise local brand awareness, and drive margins - Strategized and executed local marketing campaigns to surpass monthly KPIs. - Interim manager of a store prior to Covid where I tracked, metrics, cost, loss, and worked on product procurement.

• Catering Sales Manager · Panera Bread2017-07-01 – 2019-01-01

  - Fostered relationships with new and existing clients to exceed projected monthly revenue goals, often making 2x what a traditional cafe was making - Strategized cross-functionally to establish and implement company wide standards for a more consistent product and experience - Assured quality products in a timely manager and oversaw the catering department to ensure quarterly KPIs were met.

Education

• San Diego State UniversityBachelors, Communication, General
• San Diego Miramar CollegeAssociate's degree, Communication, General

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