Celeste B.

About

I am a forward-thinking Executive Leader with a 20-year portfolio of success driving business development, consulting engagements, strategic partnerships, and revenue growth. I excel in slashing costs, driving business expansions, building robust pipelines, conducting negotiations, securing new customers, and generating revenue. I have a reputation for quickly building trust-based client relationships by leveraging active listening skills and emotional intelligence. I am a big-picture thinker and creative problem-solver, with solid tactical execution & project management skills. I have a talent for hiring, building, leading, mentoring, motivating, and empowering high-performing teams. Bilingual - fluent in English & Portuguese. I have a proven ability to lead and manage high-performing sales teams and have held key leadership roles such as Head of Outbound and Sales Operations, Business Development Director, and CEO. I also have demonstrated expertise in implementing impactful technology integration initiatives and have consistently delivered exceptional results throughout my career. Let's connect and discuss how I can help drive success for your organization.

Experience

• Executive Member · Pavilion2024-07-01 –
• Vice President of Growth & Enablement · BOxD | Better Organizations by Design2023-09-01 –

  In my current role, I am charged with driving business development for this business consultancy that specializes in organizational design. Key Contributions: - Spearheaded lead generation initiatives that led to 50% increase in revenue within first quarter. - Empowered sales team by implementing new lead generation technologies which resulted in 30% improvement in sales performance metrics. - Designed and implemented go-to-market strategies that leveraged ads and inbound content to drive leads to website. - Introduced data analytics tools that enable more precise decision-making for sales and marketing strategies. - Fostered collaborative culture to enhance cross-functional teamwork and communication. - Boosted revenue 25% by driving account expansion with existing clients.

• Sales & Marketing Director · Shapiro Negotiations Institute2020-06-01 – 2023-09-01

  During this time frame, I performed as a key member of the core leadership team at this premier global provider of training and consulting in sales, negotiations, and influence. Key Contributions: - Orchestrated promotional events and represented company at conferences, including ATD, Training Magazine, Sales Enablement Society, and SAMA. - Developed and executed successful integrated sales & marketing plan that grew lead generation 40%. - Introduced new marketing tools, including ZoomInfo, Engage, Chorus, and Sales Navigator, to optimize conversion rates. - Oversaw social media management and led outbound campaigns via email, cold-calling, and LinkedIn outreach. - Procured and managed third-party agencies for creation of retargeting funnel.

• Head Of Operations · First Line Strategy2021-03-01 – 2022-09-01

  In this position, I devised and executed customer recruiting strategies on behalf of this boutique business strategy, marketing, and innovation consulting firm. Key Contributions: - Conducted in-depth customer segmentation research for B2B and B2C clients, provided actionable insights, and supported strategic decisions. - Reduced overhead costs by 40%, and increased research participant numbers by 30%. - Overhauled the firm’s branding, which boosted online presence and brand recognition 50%. - Led digital transformation of project activities, and improved efficiency 25%.

• Business Strategy Consultant · Costa Consulting2019-07-01 – 2020-06-01

  During this juncture of my career, I branched out on my own and consulted on projects with clients from diverse industries, including CPG, B2B Services, Energy, Clean Fuel, and FinTech. Key Contributions: - Delivered strategic guidance, developed and executed business development strategies, and contributed to $500K revenue boost in competitive SaaS market. - Exceeded revenue targets by leveraging innovative sales strategies, and attained 40% conversion rate. - Conducted market research that shaped successful global market penetration strategies.

• Managing Director · Boucinhas & Co.2003-01-01 – 2019-07-01

  I drove all daily management of consulting business unit operations and supervised 350+ team members across Brazil. Key Contributions: - Played key role in generating 25% annual revenue growth through diligent contract negotiations with large multinational clients, such as Citibank, Mapfre, Fidelity, Casino Group, Leroy Merlin, Bvlgari, MasterCard, MetLife and Chubb. - Optimized efficiency by establishing and streamlining processes across all operations.

• Co-Founder / Chief Executive Officer · Home Agent S. A.2010-11-01 – 2018-01-01

  In 2010, I co-founded and launched this BPO business Home Agent S.A. and oversaw all operations of the call center in Brazil. Key Contributions: - Generated $500K revenue in first year of operation, built staff from 0 to 300 agents, and established high-performance culture to maximize results. - Navigated complex regulatory environments to establish successful enterprise in highly competitive market. - Drove business development, conducted market evaluations, and identified and developed new business lines.

• Committees / Leadership Program Coordinator · Amcham-Brasil2000-01-01 – 2003-01-01

Education

• University of Pittsburgh Katz Graduate School of BusinessMaster of Business Administration - MBA, Business Administration and Management, General
• FAAP - Fundação Armando Alvares PenteadoBachelor's degree, Public Relations
• FGV - Fundação Getulio VargasExtension, Human Resources Strategic Management
• FGV - Fundação Getulio VargasExtension, Services Marketing
• ESPM Escola Superior de Propaganda e MarketingExtension, Intensive Marketing
• Faculdade de Belas Artes da Universidade do PortoArchitecture

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