Bethel Gentry Reed

About

Hi! I’m a creative strategist and digital marketing professional with a passion for helping businesses and personal brands bring their vision to life online. Over the past several years, I’ve worked across industries like healthcare, nonprofits, lifestyle brands, events, and home services, building strong foundations in social media management, brand strategy, content creation, and design. My background includes leading campaigns that grow engagement and generate leads, designing graphics and video content that tell a story, and managing fullscale branding projects from idea to execution. I’ve partnered with organizations, entrepreneurs, and growing brands to develop strategies that combine creativity with measurable results. What sets me apart is my ability to connect vision with execution. Whether it’s designing a brand identity, running paid ad campaigns, building out a social media strategy, or managing community engagement, I thrive at bringing clarity, structure, and creativity to complex ideas. My clients often say I help them move from “stuck” to “in motion” turning their concepts into strategies that work. I’m currently expanding my expertise through certifications in digital marketing, project management, and brand strategy to strengthen my impact and open new opportunities. I’m open to connecting with employers, collaborators, and clients who are looking for a creative partner to help grow their brand, expand their reach, and make a lasting impact online.

Experience

• Freelance Digital Marketing Strategist · vastVisioncon2022-01-01 –

  I partner with personal brands, nonprofits, and service-based businesses to build and execute digital marketing strategies that drive visibility, engagement, and growth. My work blends creative strategy with hands-on execution, from social media and paid ads to branding and content development. Core Responsibilities: Develop and implement digital marketing campaigns across social media, email, and paid advertising (FB, IG & Google). Manage social media accounts (IG, FB, TikTok, YouTube), including content creation(strategy, graphic design, video editing), scheduling, analytics, and audience engagement. Build and refresh brand identities, including visual design, website revamps, and messaging. Plan and execute event marketing campaigns, increasing visibility and attendance through targeted digital promotion. Lead small creative teams across design, web, and content projects. Provide copywriting and content strategy for blogs, newsletters, and ad campaigns. Key Achievements: Boosted monthly leads for an exterior cleaning business through targeted social campaigns and ad funnels. Increased engagement and online community size for multiple personal brands, supporting long-term growth and visibility. Designed and executed a brand strategy for a nonprofit, leading to stronger community engagement and online recognition. Directed multi-channel event marketing campaigns, Guided long-term brand projects from ideation to execution, including websites, content pipelines, and full marketing rollouts.

• Digital Marketing Specialist · Professional Moblie Powerwashing Services2025-01-01 –

  Led the rebranding and digital marketing efforts for Professional Mobile Power Wash (PMPW), including a logo and website revamp, refreshed social media branding, and stronger brand storytelling. Managed social media channels with original content, graphics, and video editing to showcase before-and-after results and customer testimonials. Planned and executed paid ad campaigns on Facebook and Google, using geo-targeting and retargeting strategies to generate consistent, high-quality leads. Combined creative design with strategic marketing to boost visibility, strengthen brand credibility, and deliver measurable ROI.

• Media Marketing Manager · gymrelations org2022-01-01 –

  Led digital strategy and content creation for GYMrelations, a lifestyle and advocacy platform. Developed and managed multi-platform social media campaigns (Instagram, Facebook, TikTok, YouTube), producing graphics, short-form video, and written content to drive engagement and brand awareness. Oversaw community engagement initiatives, including cause-based campaigns and collaborations with nonprofits, resulting in stronger audience interaction and visibility. Implemented analytics tracking to measure performance and optimize campaigns. Contributed to brand storytelling by managing interviews, long-form articles, and multimedia projects that aligned with the platform’s mission of amplifying voices and building community.

• Social Media Marketing Specialist · Humboldt Park Health2024-01-01 – 2025-01-01

  Provided remote social media management and graphic design support for Humboldt Park Health, collaborating closely with the Marketing Manager to advance the hospital’s branding and community initiatives. Managed multi-platform content (Facebook, Instagram, LinkedIn, Twitter), designed digital and print graphics in Adobe Suite/Canva, and contributed content strategies for health and community-related campaigns. Monitored engagement, tracked performance metrics, and delivered weekly reports to identify opportunities for growth. Helped strengthen the organization’s online presence while ensuring all content aligned with brand standards and mission.

Education

• Oswego East High School

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