Clara-Marie Eloy

About

Confident and results-driven social media marketing and strategy expert with a proven track record in driving organic engagement and growth for renowned brands, ready to help businesses take their social media presence to the next level.

Experience

• Social Media Manager · Product Hunt03-01-2023

  Content Management & Strategy - Led a 1-million-strong online community, driving 105 million global organic impressions in 10 months. - Orchestrated end-to-end social media campaigns, including strategies, conceptualization, implementation, creation of content and assets, launching, and refining through measurement and optimization, resulting in: +77.3% impressions, +196.2% engagement, and +27.3% followers on LinkedIn; +126.7% impressions, +86.9% engagement, and +1,745.4% link click on Instagram; 37M organic impressions on Facebook and 70M on Twitter. Campaigns & Partnerships - Developed comprehensive digital campaign strategies, fostering strategic partnerships with brands and influencers to enhance brand visibility and engagement. - Managed content creators and agencies and spearheaded the development of comprehensive multichannel campaigns, including core positioning and campaign ideation, significantly increasing user engagement. Data Insights & Reporting - Built extensive Data Analytics systems from scratch for each social channel to allow for informed decisions on content and marketing strategies and shared detailed data reports with leadership and stakeholders on a weekly and monthly basis.

• Junior Marketing Manager · Grip06-01-2022 – 11-01-2022

  - Managed media and PR efforts, securing features in top-tier publications like Forbes and TechCrunch, reaching millions of impressions to enhance brand visibility and engagement. - Executed successful email marketing campaigns, driving a 15% increase in leads by leveraging segmentation and personalization strategies. - Led compelling video campaigns, achieving a 30% increase in total viewership, showcasing the brand and products to a wider audience. - Orchestrated award-winning submissions, securing 12 nominations and 3 wins, highlighting the brand's excellence and innovation in the industry. - Provided logistical support for 10+ brand events, ensuring seamless execution and maximum audience engagement

• Marketing Executive · Grip12-01-2020 – 11-01-2022

  - Revamped website content and design, resulting in a 25% increase in user engagement and improved brand perception. - Built and managed social media presence, growing followers to 10K and reaching 200K individuals, facilitating direct engagement with the target audience. - Executed effective email marketing campaigns, improving open and click-through rates by 10%, driving increased user interaction and conversion. - Directed graphic design projects in alignment with marketing goals, ensuring consistent brand representation and effective visual communication. - Collaborated on Paid Media strategies, optimizing advertising ROI to maximize brand exposure and drive business growth.

• Social Media Manager · Schrodinger Studio09-01-2019 – 09-01-2020

  - Managed top-tier clientele, delivering impeccable content aligning with their brand ethos. - Steered the social media trajectory for multiple distinguished accounts, focusing on content ideation, publication calendars, and seamless execution. - Spearheaded Schrodinger's social media presence, championing initiatives like rebranding, identity crafting, and strategic content dissemination. - Functioned as the chief point of contact for the in-house Graphic Designer, ensuring a harmonious blend of creativity and client vision. - Achieved increased brand visibility and engagement, contributing to overall client satisfaction.

• Public Relations Intern · Say Communications02-01-2019 – 05-01-2019

  At the forefront of PR initiatives with Say Communications: Press Releases: Crafted and pitched engaging press releases to maximize media coverage. Media Monitoring: Conducted rigorous press tracking and generated detailed reports, ensuring timely and effective responses. Web Analytics: Dived deep into website traffic, producing insightful reports to gauge and enhance online strategy efficiency. Event Management: Spearheaded the planning and execution of events, amplifying brand visibility and stakeholder engagement.

• Account Executive Intern · TBWA\Belgium06-01-2018 – 09-01-2018

  Flourishing within TBWA\Belgium, a renowned agency: Influencer Relations: Curated influencer lists, managed PR package listings, and creatively ideated PR packages, ensuring impactful influencer collaborations. Press Conference Oversight: Constructed press lists, fostered media relations, sent out press invitations, and devised collateral for press conferences, ensuring strong media engagement.

Education

• IHECSMaster's degree, Public Relations & European Affairs
• IHECSBachelor's degree, Applied Communication

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