Chelsea Arsenault

About

Chelsea Arsenault (she/her) is a mindful, community-centred leader and a MACP student focused on mental health, wellness, community support, and program delivery. With 15+ years in client-facing work, creative strategy, and operations, she builds trauma-informed, equity-informed programs that genuinely support people and communities. As Founder of Peach & Pine Creative and a former Director of Advertising at Mindful.org, she leads cross-functional teams, partnerships, and initiatives across nonprofit, wellness, media, and entertainment sectors. She also hosts and produces mindfulness content, collaborates on neuroscience-informed coaching programs, and champions DEI and inclusive practices. Based in Halifax, NS, she continues to expand impact through community-focused, accessible solutions.

Experience

• Founder · Peach & Pine Creative08-01-2023 –

  Provides program delivery, mindset coaching, project management, marketing and creative support for nonprofits, mental health organizations, coaches, and psychotherapists; builds community programs and wellness initiatives.

• Podcast Host & Producer | 12 Minute Meditation · Mindful.org01-01-2023 – 03-01-2025

  Produced and edited accessible mindfulness content; coordinated with meditation experts to create high-quality sessions.

• Co-Founder · Subtle Botanicals09-01-2021 –

  Drove product development, partnerships, and market growth for an eco-friendly skincare brand.

• Director of Advertising · Mindful.org, Mindful Magazine and Mindfulness.com03-01-2018 – 03-01-2025

  Led strategic advertising and partnership initiatives, delivering media placements and mindfulness-focused content aligned with organizational objectives.

• DreamWorks Experience Manager · DreamWorks Animation03-01-2012 – 03-01-2017

  Led development and execution of immersive marketing experiences featuring DreamWorks properties; managed cross-functional teams, events, and budgets.

• Brand Strategist · Scollon Productions03-01-2015 – 03-01-2017

  Led brand strategy and activations for clients across industries; oversaw campaigns and partnerships.

• Brand Strategist · EventNetUSA03-01-2015 – 03-01-2017

  Managed brand activations and experiential marketing initiatives across markets.

• Brand Strategist & Entertainment Manager · Nickelodeon06-01-2011 – 03-01-2017

  Led brand strategy, live entertainment, and activations for Nickelodeon’s events; collaborated with national teams to deliver experiences.

Education

• Yorkville UniversityMasters, Counseling Psychology
• Sophia LearningPM1001, Project Management
• Saint Leo UniversityBachelor's in Psychology and Marketing, Psychology and Marketing
• Saint Leo UniversityMinor, Marketing
• LucensiaTraining, Diversity, Equity and Inclusion Training

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