Raynalyn Apuya

About

🦋 As someone whose identity is highly intersectional, I believe diversity breeds innovation and that is where working with music & entertainment industries and in digital media has led me, challenging and pushing both creative and societal bounds within these spaces 🦋 ✨ With a knack for helping artists and brands bring their dreams to life, I am a passionate and progressive creative director, brand strategist, and digital marketer that loves activating my passions for storytelling, content creation, and creative direction. My focus is always on building community with high-quality content, organic engagement, and an understanding of current and future trends in order to spark conscious conversations and authentic human connection ✨ 🥲 In my free time, I love hiking and backpacking in nature, singing and songwriting, traveling to new countries and learning about different cultures, trying out new restaurants and workout classes, delving into different healing modalities, and meeting new people (human connection truly is everything to me) 🥲

Experience

• Brand Marketing Coordinator · Legacy Orthodontics07-01-2018 – 12-01-2019

  + Increased brand awareness, attracted new patients, and strengthened existing patient relations, resulting in at least 10 new patients per month and long-term/generational clientele. + Improved brand credibility by rebranding and relaunching online presence, increasing following 200%+. + Cultivated trust and quality relationships with multiple key stakeholders from external dental offices to maintain brand reputation & company culture.

• Executive Asst., Campaign Strategy & Content Marketing · Vagabond Youth, Inc.08-01-2016 – 12-01-2021

  + Assisted social media influencer with a network of 700k+ in multiple media outlets (YouTube, Instagram, Spotify, Twitter, and TikTok). + Increased audience and grew the brand by over 600% throughout the years through strategized brand strategy & marketing campaigns. Created & curated digital content (e.g: photography, videography, editing); developed marketing strategy, and managed business emails and trip itineraries. + Developed positive relationships & facilitated visible and clear communication between the internal team, management team, and campaign partners like Valentino, Miu Miu, American Eagle, TOMS, Hyatt, TRÉSemme. + Led day-to-day marketing projects end-to-end and sponsorships with niche brand programs (primary focus on mental health and self-development) in order to meet content and brand goals.

• Sr. Manager, Creative Strategy & Digital Community · withSIGHT11-01-2018

  + Partnered with Bishops LTD (Clothing Manufacturer) and built up a high-profile clientele list of labels & artists (Top Dawg Entertainment Label, Smino, Masego, Jhené Aiko, Camp Flog Gnaw). + Managed social media marketing for 4 Instagram accounts at a time with a focus on developing high-quality organic content. Tracked metrics and ran data analytics for key performance indicators (KPIs), including engagement, follower count, shares, likes, comments, etc. + Project managed ALLEL (a living light, eternal love), a brand by Jhené Aiko, in building her online presence to 40k+ people, garnering $100k+ in jewelry sales within first 13 hours of launch and streamlining more ways for the brand to have a social impact. + Spearheaded discovery of product market fit through competitor analysis and identified industry trends, leveraging insights to utilize with partners; results included securing $100k+ in sales for SZA Good Days drop within the first day of launch. + Train, lead, & supervise cross-functional teams to create, design, and manage content development, scheduling, and publishing.

• Developmental Paraprofessional · Positive Development09-01-2022 – 02-01-2024

  + Helped multiple clients (ages 5 to 20) affected by Autism Spectrum Disorders (ASD), Attention Deficit Disorder (ADD), Attention Deficit Hyperactivity Disorder (ADHD), and Selective Mutism develop the skills to connect [socially] with oneself, family, peers, and the community. + Focused on a comprehensive, individualized approach to assess the perspective of a client and how they regulate and respond to the world around them through the power of relationship and rapport building. + Attended clinical lectures and workshops to stay up-to-date on the science behind and how to work with neurodivergent individuals, specifically through the Developmental, Relationship-Based Intervention (DRBI) Model.

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