Kai Roberts

About

Experienced Marketing Manager with a background in mental health advocacy and education. Skilled in strategic initiatives, cross-functional collaboration, and program management, particularly in diverse and inclusive settings.

Experience

• Founding Marketing Manager · CoExperiences11-01-2021

  Shaped brand strategy and messaging using market research and data insights; led development of the original brand guide, logo, website copy, and stakeholder communications Developed the vendor outreach strategy and authored all email templates, phone scripts, and sales presentation scripts used to engage prospective event partners, aligning messaging with brand voice and emphasizing product value across all touchpoints. Created marketing materials for both enterprise customers (Fortune 1000 companies, colleges/universities) and end users (employees and students), including promotional videos, print collateral, and customer rollout content Managed website, email, and social media content; developed and executed content strategies in collaboration with Product, Engineering, and Creative teams; led the brand transition to “Coexperiences” Integrated AI tools into writing, research, content creation, and visual asset development Built custom GPTs to generate content in the company’s voice and simulate user insights for strategy, messaging, and creative Developed customer marketing strategy to support organizational rollouts, including user-facing communication, onboarding content, and partner-facing materials

• Outreach Program Manager · Carnegie Mellon University03-01-2021 – 10-01-2021

  Developed regional outreach initiatives to expand access to computer science education Collaborated with senior leadership, faculty, administrators, and marketers to design recruitment strategies and enhance the student experience Created marketing materials, including a program website, flyers, and registration forms Managed relationships with school and community stakeholders

• Assistant Director for Pre-College Enrollment Management · Carnegie Mellon University05-01-2019 – 05-01-2019

  Led the transition of the Pre-College Admission function into a newly established office Implemented a new instance of Technolutions Slate for Pre-College admissions Managed the enrollment system and a team of 20 part-time readers across multiple programs Collaborated with 11 program directors to define application eligibility and requirements Reviewed all applications, assessed eligibility, referred qualified candidates, and released decisions Designed the online application and reading workflow serving over 2,600 applicants annually Designed and launched the new Pre-College website using Cascade CMS Created email marketing campaigns for prospective students, families, and partners Managed the Slate inbox and responded to applicant and family inquiries in a timely manner

• Assistant Director of Admission · Carnegie Mellon University07-01-2017 – 05-01-2019

  Served on the Undergraduate Admission Access and Diversity Initiatives team Specialized in the recruitment and enrollment of underrepresented student populations Created targeted email marketing campaigns to support strategic outreach efforts Scheduled and executed recruitment travel in four major U.S. markets Represented the university at high school visits, college fairs, and regional events Presented dynamic Carnegie Mellon information sessions to audiences of up to 300+ Coordinated local travel assignments and recruitment workshops for 18 staff members Planned and executed college readiness programs serving over 150 students Responded to inquiries from prospective families across a wide range of needs Delivered high-quality support through email, phone, and in-person meetings Read and evaluated applications for the School of Computer Science and the Dietrich College of Humanities and Social Sciences

• Communications and Development Coordinator · The Pittsburgh Promise05-01-2015 – 02-01-2016

  Created social media content consistent with company brand and mission Conducted market research investigating the efficiency of company products Analyzed survey data and provided product repositioning recommendations Collaborated with Communications Manager on professional writing projects Launched Facebook advertisements yielding over 200 page likes Planned and instructed workplace readiness workshops for students Implemented social media marketing tactics resulting in a 100% increase in engagement

• Professional Speaker · Active Minds, Inc.06-01-2015

  Delivered engaging, mental health awareness presentations nationally and internationally that tell my story of overcoming anxiety during my college years. Created engaging college programs that promote mental health awareness and continue the conversation around mental health Served over 75 organizations, including colleges, universities, nonprofits, and conferences.

• Program Coordinator · YMCA of Greater Pittsburgh2016-03-01 – 2017-08-01

  Supervised afterschool creative arts education programming serving 90 high school students. Mentored underrepresented adolescents academically, personally, and professionally. Developed curriculum for 10-week music education modules.

• Assistant Program Coordinator · Carnegie Mellon University2010-08-01 – 2014-12-01

  Served as Assistant Program Coordinator for the Arts Greenhouse Program. Developed curriculum for weekly music education classes. Managed the creation of student-led projects.

• Resident Assistant · Carnegie Mellon University2011-08-01 – 2014-05-01

  Developed a bustling, socially aware community of over 30 students. Performed duties of first responder and peer mediator. Organized and facilitated bi-weekly floor programming.

• Instructor / Teaching Assistant · Carnegie Mellon University2011-06-01 – 2011-08-01

  Performed weekly lectures instructing 15 students on music production. Evaluated student performance, behavior, and progress. Collaborated with Assistant Professor in Sound Recording on Lesson Plans.

Education

• Carnegie Mellon UniversityBachelor of Science, Business Administration; Marketing
• Schenley High School

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