Chelsea Chumba

About

As a skilled social media manager and digital marketer, I excel in creating and executing strategies that boost engagement and enhance brand visibility. My expertise includes managing social media platforms, generating content, writing newsletters, analyzing metrics, and staying current with industry trends. I am passionate about helping businesses grow their online presence through innovative digital marketing solutions. I also have extensive experience managing Facebook and Google Ads to drive targeted traffic and maximize ROI.

Experience

• Project Mananger · International Consulting Group05-01-2022 – 12-01-2023

  - Developed and executed comprehensive content strategies, ensuring alignment with business objectives and target audience needs. - Managed cross-functional teams to deliver high-quality content on time and within budget. - Coordinated the creation and implementation of SEO strategies to enhance online visibility and drive organic traffic. - Oversaw the production and publishing of blog posts, social media content, and marketing materials. - Analyzed performance metrics to optimize content strategy and improve engagement.

• Content creator + Review writer · Geologie2023 – 2024

  - Produced engaging and informative content for blogs, social media, and websites, adhering to SEO best practices. - Conducted thorough research to create high-quality reviews that resonate with the target audience. - Developed content calendars and strategies to ensure consistent and relevant output. - Collaborated with marketing teams to align content with promotional campaigns. - Utilized various content creation tools to enhance visual and written content.

• Content creator + UGC Creator · Express VPN02-01-2023 – 05-01-2023

  - Managed project timelines and budgets to ensure timely and cost-effective delivery of content. - Analyzed performance metrics to refine content strategies and enhance audience engagement.

• Content Creator + UGC Creator · KUMA Glow03-01-2023 – 06-01-2023

  - Produced user-generated content (UGC) highlighting real customer experiences with KUMA Glow’s probiotic products. - Developed social media strategies to boost brand awareness and engagement across platforms like Instagram and Facebook. - Created high-quality visual and written content focused on gut health tips, customer testimonials, and wellness advice.

• Ghost writer · Cicada Agency06-01-2022

  - Wrote compelling and well-researched articles, blog posts, and other content for various clients. - Maintained the brand voice and style of each client while creating original and engaging content. - Conducted extensive research on diverse topics to ensure content accuracy and depth. - Collaborated with clients to understand their vision and objectives, delivering tailored content that meets their needs. - Edited and proofread content to ensure high quality and consistency.

• Ads manager- Google ads and Facebook ads · Scarlet Acquisition2023

  - Developed and managed effective Google Ads and Facebook Ads campaigns to drive traffic and conversions. - Conducted keyword research and competitive analysis to optimize ad performance. - Created compelling ad copy and visuals that align with client goals and target audience. - Monitored and analyzed campaign performance metrics to refine strategies and maximize ROI. - Collaborated with clients to understand their business objectives and tailor ad strategies accordingly.

Education

• Louisiana State UniversityBachelors Degree, General Business with a concentration in Digital Marketing

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