Chelsey Cotelleso

About

UX/UI Designer focused on human-centered, conversion-focused product design with AI-enhanced customer experience optimization. Skilled in wireframing, prototyping, usability testing, and building scalable design systems, with experience applying personalization and automation workflows using behavioral data and AI-assisted research. Background includes cross-functional collaboration and translating user insights into actionable improvements that increase conversion, retention, and engagement.

Experience

• Team Lead · Bass Pro Shops12-01-2023

  • Led cross-functional collaboration, improving communication and workflow efficiency • Conducted informal user research and behavioral analysis to improve engagement • Translated insights into actionable improvements, increasing conversion by 75% • Applied customer behavior insights and data-driven decision-making aligned with UX strategy • Mentored team members, reinforcing user-centered thinking and continuous improvement

• Freelance UX/UI Designer · Pekin, IL10-01-2022

  • Designed responsive, user-centered web interfaces with a focus on conversion optimization and engagement • Created scalable design systems and reusable components in Figma • Conducted usability testing and iterative improvements using data and user feedback • Applied AI-informed insights and behavioral data to refine user journeys and personalization strategies • Collaborated with developers to ensure seamless implementation • Improved user retention by 20% and reduced time-to-task by 35%

• Warehouse Associate · Amazon04-01-2023 – 12-31-2023

  • Optimized workflows in complex systems, reducing cycle time by 85% • Worked within structured, process-driven environments similar to Agile systems • Maintained accuracy and consistency across operational systems

• Retention Specialist II · State Farm01-01-2021 – 04-30-2023

  • Conducted user interviews and analyzed customer feedback to identify pain points • Improved customer experience workflows, contributing to 85% retention improvement • Used data insights to drive user-centered service enhancements

Education

• Western Governors UniversityBachelor of Science, UX Design
• Full Sail UniversityAssociate of Science, Graphic Design

Similar talent on Pangea

Sixian C.UX Designer | AI-Driven & Complex Systems UXBloomington, INCristian G.UX Designer | AI Product Design Specialist | Transforming Complex Workflows into Competitive Advantages | 400+ Hours CertifiedSeattle, WANicole F.Product Designer | UX/UI Designer | Crafting Captivating User ExperiencesPensacola, FLSrishti B.Product Designer | UX Designer | Experience DesignerMenlo Park, CA