Cherry Yadvendu

About

I'm your go-to person for all things growth, partnerships, and brand. Lately, I've jumped into the world of RevOps, taking Oliv AI global. 🍸 Every day, I manage multiple aspects of marketing, tackling everything from digital campaigns to influencer partnerships and community engagement. My expertise extends to kick-starting projects from the ground up and strategically planning for maximum impact. These days, I'm all about refining our go-to-market strategies to ensure not just a presence but making an impact in the market. Off the clock, I’m all about reading, dancing, sports, and getting my adrenaline fix from Formula 1. Life's a wild ride, and my principles are set in practicality and learning through experience. Always looking

Experience

• Head of Growth · Oliv - Your AI Assistant for Sales01-01-2024

  As the Head of Growth, likely responsibilities include overseeing all growth initiatives, developing and executing marketing strategies, and leading a team to drive user acquisition and engagement.

• Senior Marketing Manager · Cohesive06-01-2022 – 01-01-2024

  All growth initiatives: Content Marketing, Product Marketing, Social Media Marketing and Community Building 1) End-to-end digital marketing using Google Ads, optimised the CAC for a B2C AI generative product from INR 8000 to INR 514 within the US geographies. 2) Optimised landing page copies which led to 9% increase in new user sign up 3) Designed & executed content marketing strategy for a B2B SaaS developer product 4) Led a team of 10+ content writers & 2 editors to create high-quality blogs & increased avg. page time from 30 secs to 2+ mins; monthly DAU from 50 to 3000+ users 5) Led Company Rebranding and GTM; implemented brand communication strategy across website, social media, marketing/sales materials, live events and promotions 6) Developed cross-channel social media strategies with a focus on highly engaging content 7) Grew Twitter Impressions from 800 to 38K, Profile Visits from 3K to 35K, Followers from 50 to 175 in 45 days for three different Twitter handles basis varied audience type 8) Led multiple growth activities: Product Hunt Launches, E-Books & Community growth 9) Executed A/B testing to optimise maximum top-of-the-funnel leads on website copies

• Senior Category Manager · Unacademy01-01-2022 – 01-01-2024

  International Business Expansion, Global Test Preparation 1) Conducting market research of over 15000+ national, 500+ international students to develop insights on changing industry trends. Translating into a first ever full stack solution for global product, category launches for Medical and Nursing Licensure 2) Creation of high-quality strategy, value propositions and product requirement documents to ensure PMF from scratch as a part of 0 to 1 journey 3) Drove end to end launch processes by cross functional coordination across senior leadership from product, marketing, sales, legal and growth teams 4) Directly negotiated and managed the contract terms, conditions along with performance standards to meet desired initiatives and project outcomes with external stakeholders

• Category Manager · Unacademy04-01-2021 – 01-01-2022

  New Initiatives, Global Test Prep, International Expansion 1) New businesses for revenue drivers: Global Expansion, Strategizing 200 Brand Partnerships and a Certifications + Study Abroad Vertical 2) Managed a team of five to build and scale the Campus Placements Category through marketing and distribution channels, while ensuring the best-in-class value offering 3) Identifying three revenue drivers which directly lead to the increase of New Activated Learners by 750% due to which there was a 200% Average Daily Revenue Jump

• Category Management · Unacademy11-01-2020 – 12-01-2020

  New Category Development, CLAT 1) Help build a new category by conducting research on prospective customers - calling on the leads, understanding their pain points, developing insights on the improvement of the offering and influencer group of the end consumer. 2) Social media integration across multiple platforms for promotion of the new category 3) Deep diving into the launch of a new category and develop an understanding of various aspects of building a successful and scalable product.

Education

• Indian Institute of Management, IndoreMaster of Business Administration - MBA
• EM Normandie Business SchoolU3 Anglophone, Business Administration and Management, General
• Indian Institute of Management, IndoreB. Foundations of Management, Business Administration and Management, General
• G.D. Somani Memorial SchoolICSE, High School/Secondary Diplomas and Certificates

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