Chidiebere Ogu

About

I help companies automate their marketing to generate Leads, Demands, and Sales to achieve economies of scale and customer captivity.

Experience

• Product Marketing Lead · wrkman05-01-2023

  - Spearheaded end-to-end go-to-market strategies for product launches, aligning positioning, messaging, and channel selection to drive maximum user engagement. - Grew the user base to over 100,000 users in 12 months with an average CPA of $0.37, outperforming the global benchmark of $1–$5. - Orchestrated integrated demand generation campaigns across Meta, Google, Email, and organic platforms, resulting in a 99% increase in ARR on a lean budget. - Conducted continuous market and competitive analysis to inform strategy and maintain positioning ahead of trends. - Led brand messaging and value proposition optimization to strengthen customer perception and market differentiation.

• Digital Growth Specialist · wrkman09-01-2021 – 05-01-2023

  - Designed, executed, and optimized full-funnel paid media campaigns across Meta, Google, Twitter, and Snapchat, delivering consistent performance improvements. - Created and automated email workflows to segment users by behavior, increasing lead-to-customer conversion rates and lifetime value. - Partnered with creative teams to develop performance-focused ad creatives that aligned with product messaging and elevated CTRs and conversions. - Supported sales enablement with insight-driven dashboards, enabling faster decision-making and campaign adjustments.

• Digital Marketer · Real Estate Investors MBA / LVPE FUND10-01-2021

  - Designed investor acquisition funnels leveraging high-ticket webinars, personalized email sequences, and optimized landing pages. - Improved lead quality and reduced acquisition costs through precise targeting and ongoing funnel performance analysis. - Increased webinar show-up and conversion rates by deploying A/B testing strategies and behavioral segmentation.

Education

• Babcock UniversityBachelors In Computer Science, Computer Science

Similar talent on Pangea

Catherine J.Revenue-Driven Marketer | Ex-Google, Meta, & FinTech | Expert in Lifecycle Marketing, Growth Marketing, Marketing Ops to Maximize Engagement and ROINew York, NYSteve G.Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse IndustriesHuntington Beach, CAEugene F.Experienced Marketing Leader Driving Measurable ResultsMt Kisco, NY 10549Rudi J.Growth Marketing Strategist | SaaS & Scale-Ups | CRM + Ads EfficiencyRome, Metropolitan City of Rome Capital