Chris Herring

About

Deferred enrollment at the University of Chicago Law School. Moved to Seattle, WA, to try out SaaS sales. A decade later, I’ve built a career building Go-to-market motions for early stage companies. Additionally, I've served as a Strategic Advisor for companies like Journey, Ripe, Apollo, and Salesroom, providing valuable insights to help sales and marketing teams drive revenue and improve their strategies. Overall, my expertise spans across marketing, product, customer success, and sales, making me a well-rounded professional in the business and technology space.

Experience

• Head of Growth & Partnerships · Aptivio07-01-2023

  Exceeded Q4 revenue quota by 113%. Increased website traffic by 504% and website conversions by 479%. Increased LI directed website traffic by 4,167%. Increased referral website traffic by 1957%. Increased Google organic website traffic by 923%. Increased ambassador referrals by 500%. Increased inbound MQL/SQLs by 409%. Increased Outbound campaign performance by 333%. Since H2 2023, Increased Parter Sourced Revenue by 162%. Since H2 2023, Increased Partner Closed Won Revenue by 398%. Q4, 2023 >50% of all closed won revenue came through partners. Created and managed our gtm, partner, and customer advisory boards. Managed all Marketing Channels and campaigns (Demand Gen, Content, SEO, Social, Website, Events, B2B Influencer, Product, and Customer). Led Aptivio through a rebrand to Boon.ai - launching June 2024 (company messaging, narrative, website copy, design, product, and launch strategy). Advised on all growth strategy across Marketing, Product, CS, Sales, and RevOps. Led all sales enablement across our AE team

• Fractional VP of Sales · Digivizer03-01-2023 – 07-01-2023

  - Created GTM playbooks for global sales, marketing, and customer success expansion - Brought a new product to market from Australia into the United States - Developed partnerships with digital marketing agencies and consultants - Transitioned the company from a founder led sales motion to a product led sales motion - Increased overall lead volume by 400% - Developed and managed all US content, social, and influencer marketing

• Director of Business Development and Channel Sales · Flashtract08-01-2022 – 03-01-2023

  - Built out the outbound sales playbook - Hired, trained, and enabled 6 sales reps to hit and exceed monthly quotas - Developed and scaled the partner/reseller revenue channel - Took the company from $400k to > $1M in 6 months - Developed and a/b tested all demand gen

• Strategic Advisor · Journey05-01-2023

  Helping sales & marketing teams tell better stories and drive more revenue. 100+ customers including fast growing startups like Lawtrades & Launchnotes plus growth companies like Insightly & Reddit. Backed by Y Combinator, Susa Ventures, and 100s of our early adopters.

• Strategic Advisor · Ripe07-01-2023

  Ripe is a product-led sales platform that enables teams to identify sales-ready trial opportunities, push them to the right rep, and get more qualified meetings.

• GTM Advisor + Brand Partner · Salesroom04-01-2024

Education

• James Madison UniversityBachelor of Arts (B.A.), Political Science and International Relations
• Southeastern Baptist Theological SeminaryMaster of Arts - MA, Ethics

Similar talent on Pangea

John J.Director of Partnerships & GTM Advisor | Strategic Alliances & Revenue GrowthPalmetto, FLNicole W.Head of Sales and GTM | Passionate Team Builder | SaaS | Marketplace | Revenue StrategyTommy G.Dynamic, data-driven, go-to-market operator with a knack for driving revenue and passion for developing meaningful relationships for positive change.New York, NYUdo K.Growth focused marketer taking fintech/payments/AI/SaaS startups from 0 to million $ in revenue.London, UK