John Joyce

About

Innovative sales, marketing, and business development executive with proven success in establishing and nurturing go-to-market strategies that deliver significant revenue growth. Deep expertise in building high-performing teams and developing a success-driven culture, with accomplishments spanning partner ecosystem development, pipeline and revenue “engines,” and strategic alliances across e-commerce, SaaS, marketplaces, and enterprise technology partners. Early career leadership includes Founder of The Smal BizNest, Head of Business Development at Grasshopper, Senior Partner Manager at Internap, National Channel Manager at Akamai Technologies, Brand Manager at IBM, and Systems Engineer at Microsoft.

Experience

• GTM Advisor · Stealth StartupCurrent

  ● Working closely with the founder of an AI/ML risk intelligence platform that identifies patterns of escalation, deception, and manipulation intent that conventional keyword-matching can’t detect.

• Director of Partnerships · Stay AI2024 – 2025

  ● Spearheaded strategic partnerships with leading e-commerce platforms and tech partners (e.g., Klaviyo, Shopify Plus, Gorgias), contributing 40% of the overall pipeline. ● Scaled Stay.ai’s partnership ecosystem - creating co-sell motions, integration roadmaps, and joint marketing strategies with 100+ partners. ● Launched and led the agency partner program, onboarding top-tier DTC agencies and generating a consistent pipeline of high-intent merchant referrals with 50%+ conversion rates. ● Developed and executed joint GTM plans with key partners, resulting in a 25% increase in qualified leads and expansion into new verticals (CPG, health & wellness, pet care). ● Collaborated cross-functionally with sales, product, and marketing teams to ensure alignment between partnership objectives and company growth goals.

• Vice President, Strategic Partnerships · STRIVEWORKS2023 – 2024

  ● Grew partner pipeline creation from 0 - 30% in six months through both private and public sector partners that included companies like AWS (Startup Program, Marketplace), Microsoft (Microsoft for Startups Founders Hub, Pegasus Program, Marketplace), Google (GCP Startup Program), NVIDIA (Inception Program), Carahsoft, Esri, Palantir, Maxar, and USGIF. ● Worked closely with VP of Marketing and VP of sales to launch a cohesive GTM strategy to acquire new clients and grow the existing base in alignment with partner strategies and co-selling motions.

• Vice President of Alliances · BRIGHTFLAG2021 – 2022

  ● Developed and launched new global referral and reseller partner programs from the ground up, onboarding key reseller partners that substantially grew partner revenue. ● Quickly drove partner pipeline contribution to 15% of overall new pipeline.

• Head of Business Development · PANDADOC2019 – 2021

  ● Tripled new business pipeline being driven by affiliate, channel, and technology partners. ● Expanded strategic alliances with top technology integration partners such as Salesforce, HubSpot, Microsoft, Zendesk, SugarCRM, Square, Stripe, and PayPal.

• Chief Consultant · GROW-TO-MARKET STRATEGIES2016 – 2019

  ● Spearheaded marketing, sales, and business development strategy for Carbon Relay, an AI and machine learning startup focused on solving complex cloud native optimization challenges. ● Implemented best practices for strategic sales team structure, partner acquisition, customer acquisition, marketing, account management, for several online print companies.

• Chief Consultant · GROW-TO-MARKET STRATEGIES2022 – 2023

  ● Spearheaded marketing, sales, and business development strategy for Carbon Relay, an AI and machine learning startup focused on solving complex cloud native optimization challenges. ● Implemented best practices for strategic sales team structure, partner acquisition, customer acquisition, marketing, account management, for several online print companies.

• Head of Global Business Development · VISTAPRINT CORPORATE SOLUTIONS2013 – 2016

  ● Joined Vistaprint’s Strategic Partnerships team as an individual contributor and quickly built a global cross-functional team of business development, account management, implementation, marketing, and sales operations. ● Turned around declining business, more than quadrupling revenue in three years and transforming it into the highest growth line of business at Vistaprint.

• Head of Global Partnerships · MOO.COM2010 – 2013

  ● Global responsibility for driving substantial awareness, customer acquisition, and revenue growth through strategic joint marketing initiatives, creating exposure for MOO brand to key vertical markets in North America, UK and Europe. ● Developed and implemented a go-to-market strategy for a new SMB service that doubled customer acquisition month over month.

Education

• Northeastern UniversityBachelor of Science, Marketing

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