Christian Canizal
Social Media Strategist and Content Creator
6 yrs experience · <10 hrs/week
About
Content creator with over 6 years of experience and over a million views on YouTube, Instagram, Facebook, X, and TikTok. Spearheaded successful projects, at times, netting 200% increase in click-through-rates through engaging reporting. A proven track record of increasing viewership and engagements on social media channels through original content and SEO strategies. Experienced in the media and entertainment industry, with a focus on content creation and social media management.
Experience
- Founder · The Country Club View2022-10-01 –
Created organic content for the Aurora Country Club which saw over 40,000 views on Instagram. Responsible for a 152% increase (2,103 to 5,310) following on Dharma Playa’s by implementing timely posts, actively interacting with followers, & creating engaging video content.
- Production Assistant · Stadium2022-03-01 – 2022-10-01
Seamlessly worked across departments to execute shows, develop ideas, and general assignments. Kept production on-target to attain goals with regular showtimes. Contributed original ideas for show segments, and on-screen graphics.
- Associate Producer · NBC Sports Chicago2022-02-01 – 2022-10-01
Proactively searched for latest and relevant content around the web and social media platforms. Effectively communicated with multiple parties under fluid and ever changing conditions. Searched for the latest stats and stories to use on full-screen graphics. Pitched creative ideas to on-air talent and producers.
- Sponsor - Creative Media Club · West Aurora School District 1292021-09-01 – 2022-03-01
Founded an after school program & mentored over 10 high school students in social media content creation: creating organic content, producing consistent work, branding, & storytelling. Oversaw student-led projects that netted 10,000 views on X, Instagram & YouTube by covering culturally popular events.
- News Reporter · NCTV17 (Naperville Community Television)2019-01-01 – 2021-09-01
- Sports Contractor · NCTV17 (Naperville Community Television)2018-09-01 – 2021-09-01
- Sports Journalist Intern · WBBM | CBS Chicago2018-02-01 – 2018-05-01
Field reported on Chicago's sports teams that included the Cubs, Sox, Blackhawks and charitable events. Assisted producers with rundowns, game logging, stat checking, and other assigned duties. Created headlines for the evening sports ticker.
- Intern Content Creator and Journalist · estreams.tv S.L2017-09-01 – 2017-11-01
Increased blog readers by 175% by developing a posting schedule which gave the company clear publishing deadlines while also creating anticipated consistent content for community readers. Presented monthly updates to incubator members and investors providing them an overview of ongoing projects, pain points impacting employees and outlining strategic objectives for the upcoming period.
- Intern Content Creator · Free Range Office2017-06-01 – 2017-08-01
Social Media and Digital Marketing Intern at Free Range Office. Created informational videos about FRO and uploaded them on YouTube. Managed content on Twitter and Instagram.
Education
- Elmhurst UniversityBachelor's degree, Communication and Media Studies
- IES AbroadJournalism
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