Christian Duran

About

With a dynamic career in digital strategy and marketing, I have honed my skills across various roles and industries. Currently, I serve as a Web & Digital Strategist at InMarket, where I build and maintain websites using technologies like WordPress and JavaScript, manage SEO strategies, and develop marketing campaigns. Previously, I was an Associate Product Marketing Manager at Google, where I optimized web strategies for the Google Cloud Platform and led marketing initiatives for the Google for Government launch. I also contributed as a Cloud Community Development Lead at Google, fostering engagement within the Cloud APMM community. My journey began at Franklin & Marshall College, where I developed multimedia content and digital campaigns. My experience is marked by a strong ability to analyze data, improve user engagement, and drive strategic marketing efforts.

Experience

• Web & Digital Strategist · InMarket11-01-2023 – 10-01-2024

  Built and maintained website pages using a variety of technologies, including WordPress, Hubspot, HTML, CSS, and JavaScript. Managed external web development, paid media SEO vendor relationships. Analyzed website data to identify areas for improvement. Ensured website design and development was responsive and mobile-friendly. Conducted keyword research and competitive analysis to improve search engine rankings. Developed and implemented SEO strategies. Worked on marketing campaigns across social media channels. Developed and implemented paid media strategies. Assisted with business decisions by analyzing metrics and publishing reports.

• Associate Product Marketing Manager · Google01-01-2021 – 01-01-2023

  Shaped the Public Sector's external-facing web page strategy on the Google Cloud Platform. Optimized functions for processing marketing qualified leads. Overhauled weekly reporting structure. Conducted data analytic assessments on webpage performance. Led marketing strategy for Google for Government subsidiary launch. Identified digital and traditional channels for user engagement. Wrote content for blogs, sites, emails, and social media.

• Cloud Community Development Lead · Google01-01-2022 – 01-01-2022

  Cultivated an engaging environment for Cloud APMMs worldwide. Coordinated and executed events for the Cloud APMM community. Served as a liaison to higher Cloud Leadership.

• Media & Marketing Specialist · Franklin & Marshall College09-01-2017 – 05-01-2021

  Generated multimedia content for the college's social media channels and developed the official main website. Broadcasted and curated daily live online webcasts for major campus events. Launched digital advertising and marketing campaigns for campus events.

• Public Service Summer Institute Participant · Franklin & Marshall College06-01-2019 – 08-01-2019

  Participated in a cohort exploring local community issues. Met with non-profits, anchor institutions, and borough governments. Presented a development plan for the city of Ephrata.

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