Christianna Snyder

About

Strategic Marketer | Brand Builder | Growth-Driven Storyteller I thrive at the intersection of creativity and strategy, turning big ideas into measurable results. With a keen eye for brand positioning and a deep understanding of the customer journey, I develop and execute marketing strategies that drive engagement, demand, and revenue. My expertise spans digital marketing, content strategy, demand generation, and multi-channel campaign execution. Whether crafting compelling messaging, optimizing conversion funnels, or leveraging data to refine marketing efforts, I bring a results-driven approach that balances analytical thinking with creative execution. I’m passionate about creating meaningful brand experiences, aligning marketing efforts with business objectives, and continuously optimizing for growth. I excel in dynamic environments, collaborating across teams to turn challenges into opportunities and strategy into impact. Let’s connect and discuss how great marketing can drive real business success.

Experience

• Marketing Coordinator · The Gurney Agency2024-03-01 –

  - Led marketing initiatives and played a central role in developing new programs and refining brand strategies to drive growth. - Developed a CRM training program for agents, improving lead tracking and efficiency with no top-down direction. - Co-created a lead generation program, handling web development, branding, CRM management, social media strategy and management, and print materials. - Helped redefine the agency’s brand, boosting lead generation through revamped marketing strategies.

• Marketing Content Creator · Passage Ticketing2021-06-01 – 2024-01-01

  Developed and executed marketing strategies to boost engagement and expand into new verticals within the event and entertainment industry. - Boosted social media engagement by 5% and followers by 22% with targeted content. - Developed marketing strategies for new verticals, driving growth in untapped markets. - Increased client feedback by 37% for the Haunt Industry Report, handling its collection, creation, and marketing.

• Marketing and Content Freelance · Cedarwood Lane2018-12-01 – 2021-06-01

  Provided creative and strategic marketing services to clients across multiple industries, gaining valuable experience in brand development and client management. - Worked with 12+ companies to develop branding and marketing strategies or handle one-off design/website projects. - Directed all creative strategy and managed client relationships, ensuring successful project execution. - Gained valuable insights into client needs, applying them to strategic solutions in future roles.

• Marketing Specialist · Hill Country Tiny Houses2017-09-01 – 2021-06-01

  Spearheaded all marketing initiatives as the sole marketing lead for the company, establishing its brand and growing its presence both online and offline. - Grew social media following to 30,000+ through engaging, niche-focused content. - Built and executed brand and marketing strategy, including website development, print materials, and photography. - Managed trade show participation, boosting brand visibility in the tiny house industry.

Education

• University of Michigan-FlintMaster of Business Administration - MBA, Organizational Leadership
• University of Michigan-FlintBachelor's degree, Marketing

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