Fabiana Cuellar

About

Passionate communications leader specializing in social media strategy and data-driven content creation for health, wellness, and related sectors. Skilled in optimizing brand engagement and campaign performance through strategic insights. Committed to impactful, results-driven communications that support client and organizational goals. In my most recent position at Edelman, I led the management of social media for pharmaceutical clients, collaborating closely with internal teams to produce impactful health education content. My responsibilities include working with creative, paid media, and client teams develop content, analyzing performance data, and managing editorial calendars to ensure alignment with strategic goals. I thrive on organizing and streamlining processes, from developing content calendars to executing cross-functional campaigns that resonate with our audience. Creating meaningful and valuable content that connects with people is at the core of what I do. In addition to my professional experience, I bring a global perspective, having lived in Latin America and the Middle East. Expertise: Health Communications | Nutrition | Digital Communication | Social Media Strategy | Editorial Calendar Management | Community Management | Cross-Functional Collaboration

Experience

• Digital Marketing Freelancer · FCA Consulting02-01-2025

  -Provide strategic social media consulting for pharma, health, and non-profit clients, optimizing engagement and reach. -Develop and execute content strategies, including copywriting, design direction, and multimedia assets tailored to target audiences.

• Social Strategist · Edelman03-01-2023 – 12-01-2024

  -Led the development and management of organic and paid social campaigns for pharma clients, enhancing disease state education channels. -Elevated content quality and performance by delivering quarterly reports with actionable insights and strategic recommendations. -Achieved an average click-through rate of 6% for social campaigns through targeted audience planning and paid social strategies. -Collaborated with creative, analytics, and client teams to develop cohesive campaign strategies that align with broader brand goals.

• Development Coordinator · La Clinica del Pueblo06-01-2019 – 03-01-2023

  -Implemented communication strategies to increase brand awareness, reach intended audiences, broaden base of supporters, and elevate the organization’s mission through sustainable fundraising strategies. -Utilized social media strategy and email campaigns to raise awareness around events including Walk-A-Thons and digital campaigns like DoMore24, leading to successfully raising over $90,000 from event registrations, sponsors, and vendors. -Executed strategic communication plans, editorial and monthly social media calendars using Hootsuite for the organization’s health programs, resulting in an average 10% engagement rate across all platforms. -Maintained social media presence by posting daily messages, answering comments, and monitoring responses to engage with supporters leading to the development of first social media community management protocols to create efficiencies.

• Account Coordinator · Crosby Marketing10-01-2017 – 11-01-2018

  -Provided strategic social media engagement recommendations for Substance Abuse and Mental Health Services Administration, a multi-million-dollar government health communication and marketing program. -Managed the production of social and digital content for federal clients, including videos, shareable graphics, data visualizations, and websites.

• English Second Language Teacher/ Childcare · International Volunteer HQ07-01-2017 – 08-01-2017

  -Provided personalized attention, mentoring, English teaching and playing games with vulnerable children. -Assisted with center daily operations, such as cooking and cleaning. -Set up daily lesson plans to teach grammar, vocabulary, reading & writing to the children.

Education

• University of MarylandBachelor's Degree, Communication and Media Studies
• American UniversityMaster of Science - MS, Foods, Nutrition, and Wellness Studies, General
• Montgomery CollegeCommunication and Media Studies

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