Christina Perry

About

I'm a full-stack startup marketing leader specializing in growth, content strategy, user engagement, and CRO. My experience includes Director of Marketing at TopMarketer, a collective of senior marketing talent, and the Head of Marketing at Optimity, where I significantly increased user signups and newsletter subscribers. As Principal at Co-Pilot Media, I worked as a fractional CMO and Head of Marketing/Content for various B2B and B2C clients. My experience also includes a role as Vice President of Marketing at Vector, where I was the first marketing hire responsible for acquisition, email outreach, content strategy, and more.

Experience

• Sr. Content Marketing Manager · Brigit08-01-2023

  Responsible for developing and executing content marketing strategies to drive user engagement and growth.

• Director of Marketing · TopMarketer01-01-2021 – 08-01-2023

  TopMarketer is a collective of vetted senior marketing talent, available from fractional to full time and deployed in 2-7 days. Our marketers have deep expertise in specific verticals, disciplines, and channels, so you get top talent right-sized to fit your needs and embedded to work as part of your team.

• Head Of Marketing · Optimity02-01-2020 – 02-01-2021

  Ran content strategy, acquisition, engagement and CRM for a health and wellness app serving the insurtech industry. - Increased signups for one insurance company client by 30% in 4 months - Increased signups for another insurance company client by 28% in 6 months. - Grew newsletter subscribers by 38% in 6 months.

• Principal · Co-Pilot Media10-01-2016 – 02-01-2021

  Worked as fractional CMO and Head of Marketing/Content with B2B and B2C clients in SaaS, healthcare, and automotive to develop and execute strategies to reach, engage, and retain their prime customers. Areas of expertise are content marketing, acquisition, lifecycle, CRM. Industries include automotive, healthcare, fintech, and AI.

• Vice President, Marketing · Vector11-01-2018 – 10-01-2019

  As first marketing hire, was responsible for: - acquisition - email outreach, email automation - content strategy - blog and website content - organic and paid search and social - sales enablement

Education

• Santa Clara UniversityBA, Communications, journalism minor

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