Cierra D. Mangal

About

Cierra Mangal is a marketing and business growth leader juggling the demands of a young, growing family and career. As a socially conscious diversity champion, Cierra is known for authentically and unapologetically speaking truth to power. With a people over profit approach to business operations, she works alongside her peers to understand their interests, abilities, and working styles to connect people and ideas with processes and policies to maximize efficiencies. Currently, Cierra is the director of communications at the National Center for Learning Disabilities. Prior to that, she served as the director of marketing at award-winning public relations, investor relations, and integrated marketing firm, Lambert & Co. In that role, Cierra spearheaded marketing strategies for the firm and its growing family of companies which includes TiiCKER, EQUALSIGN, 9thWonder Agency and Camber Engage. Cierra has experience managing large-scale, integrated campaigns from strategy to execution and positioning brands and leaders as the “go-to” source in their field. She is skilled in planning, project management, creative implementation, proposals, and budgeting. Before that, Cierra served as the public relations lead at Ghafari Associates where she developed and executed media relations strategy, corporate social responsibility, content and brand development, and expert positioning for the architecture and engineering firm. Prior to that, she led marketing initiatives for the company as a senior marketing coordinator and was a project manager at a leading advertising agency in metro-Detroit. Through both her professional and personal experiences, Cierra has used her influence to help leaders start conversations, shift attitudes and shape culture. Cierra graduated from Central Michigan University with a Bachelor of Applied Arts degree in integrative public relations and a minor in journalism. She is an active volunteer throughout metro-Detroit and chairs the advisory task force for Central Michigan University’s Detroit campus.

Experience

• Director of Communications · National Center for Learning Disabilities (NCLD)2022-02-01 –
• Director of Marketing · Lambert2021-01-01 – 2022-02-01
• Senior Manager, Growth Marketing · Lambert2020-03-01 – 2021-01-01
• Growth Marketing Manager · Lambert2019-05-01 – 2020-03-01
• Manager, Public Relations · Lambert2018-09-01 – 2019-05-01
• Public Relations Lead · Ghafari Associates2018-05-01 – 2018-09-01
• Senior Marketing Coordinator · Ghafari Associates2016-12-01 – 2018-05-01
• Marketing Coordinator · Ghafari Associates2014-10-01 – 2016-12-01

  Develop, modify and edit client proposals, qualification submittals and presentations consistent with corporate image and brand identity. Interface with Project Managers and the Technical Team to generate project experience sheets and resumes. Perform media relations duties including writing press releases and supporting public relations initiatives. Proactively coordinate the design, production, and procurement of branded items. Maintain and communicate shows, meetings and conference calendar. Coordinate events such as: trade shows, ground breakings and grand openings. Oversee the writing and editing of the corporate newsletter with input from all departments. Oversee the writing of copy for external communications including the website. Develop training materials for employees as needed. Provide artistic direction on material content and generate required graphic design.

• Project Manager · Duffey Petrosky2013-11-01 – 2014-10-01

  Co-led cross-functional six-member team to develop and implement state wide advertising strategies and marketing tactics. Build collaborative working relationships with media, studio, creative and account departments. Manage internal workflow, meeting preparation, project schedules and delivery for various print materials, media pieces and collateral.

• Assistant Project Coordinator · Duffey Petrosky2013-10-01 – 2013-11-01

  Routed projects through agency departments, monitor changes and ensure timely delivery. Managed project timelines, client files and prioritized internal workflow through creative and account departments.

Education

• Central Michigan UniversityBachelor of Applied Arts, Integrated Public Relations + Journalism

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