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Rooted Futures

Rooted Futures

Communications Strategy | Culture | Community Impact

13 yrs experience · Houston, TX · <10 hrs/week

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About

Communications Executive with over 10+ years of leading, developing and executing end-to-end, external and internal brand communications strategies with a high degree of emotional intelligence, sophistication, and diligence. Experience with global partners that have developed my deep understanding of cultural and regional nuances in communication. I have driven award-winning work, led diversity & inclusion initiatives, and managed rebrands that have positioned our agency for the future. I play a critical role in driving brand communications, global collaboration, capability-building, talent development and best practice sharing across regions; developing strategies to optimize earned media opportunities, internal buzz and positive client and prospect agency brand association and affinity.

Skills

@RISKAccount ManagementAd CopyAdobe After EffectsAdobe Creative CloudAdobe Creative SuiteAdobe DimensionAdobe IllustratorAdobe InDesignAdobe PDFAdobe PhotoshopAds ManagerAdvertisingB2B MarketingBanner Ad DesignBing AdsBlog MarketingBlog WritingBlogsBrand AmbassadorBrand DesignBrand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingBusiness DevelopmentBusiness NamesBusiness OperationsBusiness PlanningBusiness StrategyCanvaChurch graphicsCommunicationCommunity BuildingCommunity ManagementCommunity OutreachConsultingConsumer BehaviorConsumer RelationsContent CreationContent DevelopmentContent ManagementContent StrategyCopywritingCreative MarketingCreative StrategyCreative ThinkingCreative WritingCritical ThinkingCultural CompetencyDIGITAL DESIGNData VisualizationDesignDesign ThinkingDigital AdvertisingDigital ArtDigital LiteracyDigital MarketingDigital StrategyDiscordDisplay AdsDiviDripEffect HouseEmailsFacebookFacebook AdsFacebook Business PagesFigmaFlyer DesignFood BloggingGlobal MarketingGoogle My BusinessGraphic DesignGraphic UIHootsuiteIcon DesignIdeationInfluencer MarketingInfographicsInstagramInstagram AdsInstagram ReelsIntegrated MarketingJourney MappingLaterLayout DesignLinkedInLinkedIn AdsLogo AnimationLogo DesignMagazine DesignMailChimpManagementMarketingMarketing StrategyMedia RelationsMedia WritingMeltwaterMessaging StrategyMobile MarketingNewsletter ManagementOnline MarketingPaid AdsPatentsPersuasive WritingPiktochartPinterestPinterest AdsPoetryPress ReleasesPrint AdvertisingPrint DesignProject DevelopmentPromotionPromotional MarketingProspectingRetargetingRisk AnalysisSMS MarketingSalesforceScrum MethodSearch Engine MarketingSketchSlackSlide DecksSocial Ad CampaignsSocial MediaSocial Media CommunicationsSocial Media ManagementSocial Media MarketingSticker CreationSticker DesignStrategic CommunicationsStrategic DesignStrategic PartnershipsStrategic PlanningStrategy & Business DevelopmentTikTokTikTok ManagementTrend ForecastingTweetdeckTwitterUI/UX DesignUXUX CopywritingUX WritingUX researchUser FlowsUser ResearchVideo Ad CampaignsVideo PromotionVisual DesignVisual IdentityWPFWindows FormsWriting

Experience

  • Group Account Director · KGBTexas Communications2024-05-01 –
  • Communications Executive · National Urban League2022-12-01 – 2024-05-01
  • Senior Director, Communications Strategy · Omnicom Media Group2020-11-01 – 2022-12-01
  • Director, Marketing and Communications · Omnicom Media Group2019-01-01 – 2020-11-01
  • Marketing Manager · Omnicom Media Group2014-01-01 – 2018-01-01
  • Marketing Manager - NBC News · NBCUniversal Media, LLC2014-01-01 – 2016-01-01
  • Planner · HBO2010-08-01 – 2013-01-01

Education

  • Spelman CollegeBachelor of Arts - BA, English Language and Literature/Letters
  • The Lovett School

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