Clara Cirks

About

With a Bachelor's Degree from Iowa State University, I have built a robust career in marketing and visual design, particularly within the defense sector. My recent role as a Marketing Consultant at Acuity Innovations LLC involved enhancing brand identity and awareness for the U.S. Air Force and U.S. Space Force. Prior to this, I served as a Visual Designer for RVCM, where I managed brand identity and communications for the Puckboard Team, a software solution for Air Mobility Command units. My experience also includes a position as a Marketing Specialist at AF CyberWorx, where I led marketing strategies and developed content to connect government, industry, and academia. My work has consistently focused on strategic communications, public relations, and visual asset management, contributing to the success of various initiatives in the defense community.

Experience

• Marketing Consultant · Acuity Innovations LLC05-01-2024 – 08-01-2024

  My consulting role with Acuity Innovations focused on marketing and visual support across multiple mediums to increase brand identity, awareness, and reach to their target audience within U.S. Air Force and U.S. Space Force communities.

• Visual Designer - Puckboard · RVCM (RevaComm)07-01-2022 – 04-01-2024

  Puckboard is a software app solution for the U.S. Air Force, serving primarily Air Mobility Command units/squadrons. My role with RVCM focuses on supporting marketing, strategic communications, and public relations for the Puckboard Team. I manage brand identity and visual assets in regards to public-facing graphics and collateral as well as both external and internal communications/messaging needs for the Puckboard Suite.

• Marketing Specialist - AF CyberWorx · CCTI for Air Force CyberWorx11-01-2020 – 07-01-2022

  I led and executed Air Force CyberWorx's marketing strategy plan, including identifying marketing goals, analyzing content development, measuring campaign success, creating and designing social media/website graphics, and updating branding for digital/print collateral. AF CyberWorx connects government with industry and academia to assist in finding solutions, technology, and best practices for warfighters.

Education

• Iowa State UniversityBachelors Degree

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