Kristabel Cruz

About

Experienced Marketing Professional specializing in campaign execution and optimization to generate qualified leads and increase brand engagement. With a proven track record spanning from Marketing Intern to Marketing Campaign Specialist, I've honed my skills in collaboration, content development, and data-driven decision-making. At Oldcastle Infrastructure, I lead cross-functional teams to execute on marketing campaign objectives and monitor performance metrics to drive ROI. My tenure as a Marketing Coordinator equipped me with a keen eye for detail, ensuring seamless execution of diverse marketing projects. My prior roles at Designshow Marketing Agency provided a solid foundation in CRM management, social media marketing, and content creation.

Experience

• Marketing Campaign Specialist · Oldcastle Infrastructure10-01-2023

  Partners with marketing managers to create timelines aligned with campaign objectives, target audience, key messages, and marketing channels. Cultivates and sustains strategic relationships with stakeholders, driving alignment and collaboration. Coordinates with the content team to develop engaging, relevant content aligned with campaign objectives. Implements tracking mechanisms to monitor campaign performance and derive actionable insights. Analyzes campaign data to identify trends, successes, and areas for improvement. Continuously optimizes campaigns based on data analysis to maximize ROI and achieve campaign objectives. Prepares and regularly presents campaign performance reports to stakeholders. Leads marketing campaigns with a collaborative leadership approach, fostering teamwork and alignment across cross-functional teams to achieve campaign objectives.

• Marketing Coordinator · Oldcastle Infrastructure01-01-2022 – 10-01-2023

  Assisted in the planning and execution of strategic marketing plans and campaigns driving $20+ million in revenue to the business. Supervised and mentored a marketing intern, providing guidance and feedback to enhance their skills and performance. Successfully coordinated over 20 trade shows with minimal oversight, demonstrating exceptional organizational and leadership abilities. Aided the Marketing & Communications manager in the planning and execution of over 60 trade shows resulting in lead generation across various business units. Created content for various social media channels resulting in a 138% net audience growth. Administered paid social media campaigns for Facebook and LinkedIn to support hiring initiatives. Developed a LinkedIn content strategy for top management supporting thought leadership initiatives and increasing executive's audience by 67%.

• Marketing & Communications Vice Chair · Hispanic Young Professionals & Entrepreneurs01-01-2023 – 12-01-2023

  Created and managed email newsletters with an average 85% open rate. Collaborated with the Marketing & Communications Chair to create a content strategy for LinkedIn & Instagram resulting in increased engagement and attendance to various events throughout the year. Instituted & developed video content for Instagram resulting in increased engagement amongst existing members. Designed engaging graphics for social media platforms, enhancing brand visibility and audience engagement.

• Marketing Executive Assistant · Designshow Marketing06-01-2021 – 01-01-2022

  Managed digital customer relationship management (CRM) systems, including organizing and scheduling of meetings, appointments to ensure efficient business to client communication. Compiled weekly data analytical reports for managers. Maintained contact lists in CRMs. Coordinated office procedures to maximize efficiency. Supported the brand manager in creating marketing materials for clients. Generated reports for the Brand Manager to measure company and client metrics.

• Digital Marketing Intern · Designshow Marketing08-01-2020 – 06-01-2021

  Managed social media accounts for clients using Hootsuite resulting in monthly increases in engagement. Assisted in development of social media marketing campaigns (Instagram, Facebook) that resulted in increased engagement. Assisted in content writing for digital marketing campaigns.

Education

• Georgia State UniversityBachelor of Business Administration - BBA, Marketing

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