Cody P.

About

10+ years of experience growing startups (ex-SkipTheDishes, VidDay), currently leading user acquisition at fintech Planswell.

Experience

• Digital Marketing Manager · Planswell09-01-2021

  Leading all B2C customer acquisition efforts across North America through paid media, developing lifecycle communication strategies, a robust reporting cadence, and implementing key analytics software such as GA4.

• Digital Marketing Manager · VidDay12-01-2020 – 09-01-2021

  Lead all digital marketing efforts such as customer acquisition and retention across 5 key countries. Lead implementation of key analytics software such as GA4, and implementation of an eCRM (Braze). Developed customer lifecycle communications and strategies, optimizing towards increased LTV.

• Social Media Manager · SkipTheDishes10-01-2019 – 12-01-2020

  Lead all organic social media efforts from developing editorial calendars to content production and community engagement. Lead social-led brand campaigns during cultural moments such as Canada Day, April Fools, and more.

• Digital Marketing Associate · SkipTheDishes02-01-2018 – 10-01-2019

  Focused on customer acquisition and retention through paid media channels, growing key markets across Canada.

• Digital Marketing Specialist · Hello Digital Marketing07-01-2017 – 01-01-2018

  Developed and executed regional PPC and brand campaigns, as well as focused on SEO optimization of client websites and web analytic implementation.

Education

• Glenlawn Collegiate Institute

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