Cori Howa

About

Hi - nice to e-meet you! I've been working in marketing for over a decade and have project managed any type of marketing initiative you could throw at me. Experiential, Lifecycle, SEO, Content Development, Social Media, Emails/SMS, Digital, OOH. You name it, I've led a project on it. My bread-and-butter is clear, actionable communication. Between clients, creatives, tech and anyone in between. I work cross-functionally and understand human dynamics; pulling the best out of teams and getting everyone aligned - clearly articulating marching orders for everyone involved. Slowing down for speedbumps, and reassessing roadblocks. One Client, after finding out I was a collegiate lacrosse captain, said, "That makes sense for you, I guess once a captain always a captain!" This team mindset it how I run projects. We are all working towards the same goal, and my job as a Project Manager is to get us to the finish line effectively, efficiently, while still smiling at the end of it.

Experience

• Senior Communications Project Manager & Content Producer · The Chemours Company2023

  ● Sole Project Manager for Opteon brand, responsible for developing, planning, and communicating marketing project plans for all Global and North America campaigns ● Partnered with Product Managers, Sales and Regulatory Affairs Teams to identify audience insights and segmentation strategies to drive brand positioning, market adoption and regulatory advocacy of Opteon technology ● Developed messaging, talking points and strategy documents for a first of its kind Advocacy Campaign targeting Government Regulators and Policymakers, aligning audience insights with creative development and media execution ● Reported monthly competitive analysis and messaging priorities based on the market and regulatory landscape ● Managed a $2M marketing budget to optimize partnerships, media spend and increase awareness of the criticality of Opteon technology ● Delivered 400M impressions, 1.8M clicks to the website and increased positive sentiment toward Opteon technology by 14% within a year ● Leveraged AI tools to develop Opteon social media, Quarterly Global Newsletter and Monthly Internal Newsletter; including content planning, copywriting, scheduling and reporting, as well as partnering with designer to develop social images and videos

• Senior Project Manager, Social, Digital + Web · AMP Agency02-01-2020 – 12-01-2022

  ● Led GTM digital campaigns for Meta, HBO, Southwest, Eddie Bauer, Chiquita Banana, Beyond Meat; collaborating with creative, strategy and account teams ● Senior Producer on Southwest and Eddie Bauer experiential accounts. Led logistics, contracting, vendor management, venue communications, legal, staffing/training, purchasing, shipping, fabrication, and tech development for Experiential Marketing Campaigns. ● Implemented agile workflows to support fast-moving tech & Saas-based clients ● Drove client investment on Meta account from $2M in 2020 to $5M by end of 2022 ● Managed two direct reports, providing weekly 1:1s, giving feedback when appropriate, delivering annual reviews and focusing on mentorship ● Spearheaded a new Social Content Production department; identifying a growing need from clients for quick-turn, micro-influencer content; leading to a $3M HBO account contract ● Provided strategic recommendations to Creative/Strategy to ensure audience insights and client mandatories were accounted for in GTM execution

• Marketing & Events Manager · Fremont Brewing Company05-01-2019 – 2020

  ● Solely responsible for all marketing and communication efforts to promote the brewery's products, non-profit initiatives and events ● Crafted a strategic social media plan, and grew following from 20K to 54K in 6 months ● Developed campaign tactics across multiple channels including; video production, digital advertising, PR, ads, local OOH, social media, and web ● Nurtured partnerships and trust with media, local businesses, and community organizations ● Planned and promoted monthly events at the taproom and brewing facility, providing additional sales opportunities outside of normal business operations ● Reported directly to the Owner, and teamed with CFO, COO, and Sales Director to ensure marketing initiatives aligned with business priorities, identifying and reporting on KPIs

• Senior Account Executive, Customer Loyalty + Web · Wunderman Thompson05-01-2017 – 05-01-2019

  ● Main contact and project manager on multi-million dollar Amazon and T-Mobile accounts ● Executed PLG strategies by leveraging user insights to optimize customer journey through communication tactics (SMS, Emails, Push Notification, and web updates) to increase adoption and use of SaaS-based products ● Partnered with Creative Resource Manager to launch Workfront Project Management and Resource tool; trained all PMs across the agency in best practices ● Only Project Manager in 250 person agency brought onto new Amazon business, setting up processes, standard lead times, and new working structure for a high-touch SaaS client ● Maintained good internal team and client rapport, where team was used as a company-wide example of positive work culture at an annual all-staff meeting ● Developed an agile working structure with creative and tech teams, the first of it's kind at the agency, to deliver on quick-turn timelines and ever-changing client requests

• Account Manager, Branding + Social + Web · 4th Avenue Media05-01-2016 – 05-01-2017

  Key contact for agency accounts, running up to 12 clients on a day-to-day basis. Partnered with local small to mid-sized business leaders to develop annual marketing budget and strategic communication plan. Managed creative, video and content development across the agency. Also, teamed with the CEO to source and pitch new leads. Executed tactics include: • Annual strategic planning / client presentations • Website design / development • Video production • Content strategy (blogs, newsletters, social media) • TV and digital media buying • SEO / SEM strategy • Ad development / messaging strategy • Analytics and KPI reviews, providing recommendations and shifting strategy when necessary Seattle Region companies included: Global Diving & Salvage, Leading2Lean, Berntson Porter, The Bear Creek School, Proliance Orthopedics & Sports Medicine, Pacific Bag, Inc., Qualitel, Greater China

• Account Executive, Experiential · Wunderman Thompson07-01-2015 – 06-01-2016

  Day-to-day contact for clients on the Goodyear account. Led cross-agency experiential campaign development to align strategic goals with social, digital, PR and print media teams to develop actionable experiential campaigns for the Goodyear Cotton Bowl, Daytona 500 and up to 20 other NASCAR races and NCAA DI Football games. Executed tactics include: • Event activation displays • In-store consumer promotions • B2B dealer promotions • Influencer management • Executive hospitality • On-site guerilla marketing initiatives • Social media sweepstakes and contests

Education

• Bentley UniversityBachelor of Science, Information Design & Corporate Communication
• WU (Vienna University of Economics and Business)Marketing, Global Branding

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